How to Build a Highly Engaged Community Around Your Brand with MyTalk
Building a strong brand is not just finding a right logo or a slogan. It is about creating a name your followers, and it is about constructing community from scratch. Brands engaged in creating forums perform much better than others. Think about Apple and their passion, which is visible to the company’s customers, which helps to understand a business community in action. Another example can be fun groups that have appeared about bitcoin.
It is clear, with an active online community, your business will be boundless, with the members spreading the word about your products or services. Also, you have a chance to collect valuable data helping you make critical business decisions.
Here are some tips you can begin with to build a community around your brand.
Tip 1. Find Way to Connect with Your Community
When you understand whom you are trying to connect with, the important thing is to decide where and how to build the community for your business, which means selecting the right platform. Think about the size of the audience, how they would engage, the features you need and the budget.
If you are aiming to grow a large community, like Spotify with over six million users, you will need to use a very reliable service like MyTalk. Within your forum on MyTalk people will able to use private categories, messaging center, follow threads they are interested in and so on.
When you start creating your support forum or an online community for your brand consider doing it small. MyTalk gives an opportunity to open a basic forum, connect it to your domain as well as facebook sign in and Telegram Bot Sign in, in case your users prefer accessing it through mobile devices.
Tip 2. Make the Community Membership Valuable
Think about why people would like to join and stay in your community. The answer to this question must be at the center of every decision you make regarding your brand strategy. You need to make membership in your forum desirable. Consider such points like boundaries, emotional safety, personal investments and so on.
When creating the community for business, make sure your members feel safe to post their thoughts and opinions freely. You should also think about giving your members some encouragement that they would not be able to get from the outside the community.
Create Loyalty Programs
By creating loyalty programs, you will be able to persuade a customer to return to your website on a regular basis. Being a part of a brand community, members will get the latest information on different offers and loyalty cards. Come up with different exciting rewards. You can also offer special deals for the most engaged members. Create a support center and post the names of the most engaged users to start a little friendly competition.
Raise Money for Charity
You can organize or take part in events for charities such as races and fundraising auctions. It is an excellent way to help your community, making your members feel unique and proud because they are a part of it. If you are planning to donate some funds to a charity, create a feedback page to engage your online community in discussing which charity should be picked. In this way, you give the control to your members and help them contribute to the cause.
Tip 3. Plant Engagement in Your Community
The most important thing is to create exciting and engaging content, rather than advertise. You need to persuade your followers and readers to post their post their content such as photos and comments. Create answers & questions page to learn more about your customers. To educate your members about the brand consider creating an FAQ page.
Think about your business not just as products or services but as an essential part of your online community.
