We’re excited to announce that we’re starting a blog to share news about how virtual reality is being utilized in the real estate and AEC industry. Our company, Mythic VR has completed over 40 architecture visualization projects, and has introduced PC-based VR to over 1,500 people. We’ve been helping different kinds of businesses integrate VR into their workflow, and we recently realized that we have an opportunity to document and share our experiences.
Virtual reality is in an interesting position right now:
A rift exists between the small group of VR enthusiasts and the non-technical industries that could see incredible benefits from VR.
Those who are immersed in the VR renaissance know about:
- the nuances between different headsets,
- the VR applications currently available,
- the challenges of VR user interface design, and so on.
However, top-level real estate brokers, who could potentially have their entire catalog of properties rendered in VR and available from a single location, have likely never tried a headset other than the Google Cardboard. It’s plausible that most of the industry isn’t aware that wireless, walkable, photo-realistic, and interactive VR for unbuilt properties even exists yet.
Any industry that deals with communicating spatial ideas between producers and consumers is bound to be impacted by VR technology in some way. However, this can’t happen until an industry understands the technology, feels the need for it, and has solutions available.
In order to facilitate VR adoption among businesses with “spatial products”, I believe it’s necessary for companies to:
- Experience the most advanced VR tech available on the market first-hand
- Learn about the various ways they could implement VR into their business
We see an opportunity for this blog to:
- Inform the building industry on advancements in the VR field
- Explain how companies are integrating VR into their business
- Explore big-picture ideas on how VR can influence certain markets
Looking forward to the next post.
