Oh hey I know Tristan. Small world. This is a topic I’ve thought and written on a long time — as I know you have. There’s no doubt that the idea of counterculture is both eminently marketable, and yet also appealing to those that are turned off by “mainstream”. The thing is that this binary really doesn’t work or even make sense in the mish-mosh pluralism that’s developed since the 90s. I put a lot of thoughts in on this subject in this piece, I think you may enjoy (or critique away). “Glorious Revolutions part 3” https://modernmythology.net/glorious-revolutions-part-3-86e40409a8ea

Cheers.