Should you hold webinars for your business?
It is now quite important to reach your audience in different forms and through different channels. If they don’t get variety from you, they’ll simply disengage. As such, lack of innovation will end up reflecting on the number of leads and customers. As a result, we have seen a boom in the number of channels and forms in which media can be delivered. Webinars are seminars that are held and broadcasted online. It has been gaining some popularity lately. But are they at all effective?
The unanimous opinion from marketing executives around the world is that there is no alternative to webinars. When you conduct webinars, people get to hear from you in a different way than the written format that is blogging, which also helps build trust. With webinars you have the opportunity to strengthen relationships with your audience. When you pitch in a webinar format, your audience can show up live and ask you questions and you can engage with them, just like in a regular seminar, only from the comfort of their homes.
Hosting a webinar is a way to get in front of your audience and educate them about what you do. For example, a healthcare company could do a webinar on 10 ways to detox after festivities. Your webinar should focus on educating- the audience should walk away with something tangible.
You get the opportunity to promote and broaden your reach on your own terms. You don’t have to wait for a guest post to be accepted and you get to dictate how often and when you want to do them. When you host free webinars, you are able to build a decent fresh list by promoting it via social media or by hosting it for someone else. Your database is your most valuable asset in business (besides yourself). The larger the database of people who know, like and trust you or are fans of your work, the better. It’s that simple. It’s good to expand your reach to new audiences.
Hosting a great webinar takes time to master in order to get more sales or achieve your professional goals. Record each webinar so you can go back and listen to how you presented and what you can improve on. Perfecting your craft will help you bring in more leads.
No one in business is an overnight success. Although it may seem that way for some, most of the time they have spent years of preparation to get ready for big stages and big business opportunities. Webinars can set you up for the big game, and prepare you for that interview on BBC. It’s all about the journey for the big games.
And last but not the least, it helps you connect to the industry leaders. If you have a product or service that adds great value and converts well during a webinar, then you are setting yourself up to connect with some of the biggest decision-makers in business. It’s very common to do a joint venture webinar with industry leaders who can share their information to your network or list and visa versa.
If you build up a good reputation with your online presentation and add value to others, then word will spread fast and you will be able to connect with some major players. A great webinar will build up a perfect reputation for your company, and in turn boost the sales.
