How an Ideal Marketing Team Should Be Structured (in the B2B Market)

or why do we need to drop “Demand Generation” from marketing job titles…

Image for post
Image for post
early college years

Marketing Leader

Content Manager

Web Manager

Paid Acquisition Manager

Marketing Automation & Analytics Manager (Marketing Ops Manager)

Marketing Lifecycle Manager

Social Media & PR Manager

Event & Campaign Manager

Create a Conversion Optimization Team

Medium size company (fast growing startup):

Startup:

Written by

Marketing & Product Growth — mykpono.com — @mykpono

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