The shift away from MQLs also lets me liberate content from the dreaded lead capture forms. I’ve been thinking about doing this for a while, and this post from Dave Gerhardt of Drift Why We’re Throwing Out All Of Our Lead Forms And Making Content Free pushed me over the edge.
Why I’m Killing the Marketing Qualified Lead
Tom Wentworth

It’s interesting in 2013, I wrote a post that I never published “No Lead Form Required or Why B2B Marketing Sucks” where I described the same idea.

After talking to a few marketers I decided not to embarrass myself and keep my thoughts private. But this is very important point. However, if your deal size and product price is higher lead form might still be the way to go.

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