How To Create Effective Marketing Strategy Playbook — Marketing playbook consists of: 1. Customer profile Pains Behaviors Roles in the buying process Day in life Current technology stack Current feelings and perceptions Type of problems (active, passive, latent) Values (functional, business, individual, inspirational) Triggers, Ability, Motivations to buy Who are the influencers? What do they read? Who do they follow…

Writing helps organize your thoughts. It’s the process of taking abstract ideas and laying them out in a logical way. Jeff Bezos requires every executive to write a memo before each senior executive meeting at Amazon. The first 30 minutes of the meeting is spent reading all printed memos. …

7 Reasons why companies fail with freemium — Note: this article represents a section of the larger and in-depth article — Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS. Let’s review a few of the most common reasons why SaaS companies fail with a freemium model. #1 Provide no or little incentive for free customers to convert Giving away too much of the product is one…

Disclaimer: The author is not a financial advisor or an expert in blockchain technology. This article does not provide any investment advice and should not be seen as such. The author is an advisor to Trust Wallet. “What do you think about Bitcoin?” my father asked me on the phone…

How To Develop a Customer Acquisition Strategy — This article covers the key aspects of designing and implementing an effective customer acquisition strategy. It zeros in on a few important decisions when it comes to the customer acquisition process: What is the most effective way to entice prospects to try your product? Is it better to offer a…

How to Build and Manage Successful Product Team — During Aptrinsic’s recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here is a summary of the tips shared by Jeetu Patel — Chief Product Officer for Box — on how to run an effective product organization. Since its founding in 2005…

Defining customer touchpoints, interactions and engagement It seems every company these days is embracing a customer-centric strategy and talking about optimizing the customer experience. But it’s impossible to do either of those without truly understanding everything that the customer experience encompasses. When most people talk about customer experience, they think…

Since, you have been following my work and this publication I would like to share with you that we released Mastering Product Experience (in SaaS) With Product-led Strategy Summary: In this book, we discuss how organizations have to shift and focus on product experience and how product-led strategy helps achieve this. Customers expectations change, and today people want to…

How to Deliver Personalized Product Experiences with a Product-led Strategy — Written by the team at Aptrinsic: Nick Bonfiglio, Mickey Alon, and with Myk Pono product-led strategy - Myk Pono I help entrepreneurs and companies with marketing and product growth focusing on creating an ideal customer profile…www.mykpono.com Summary: Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you’re using traditional marketing tactics, you’re likely struggling to scale your business quickly. …