Marketing, within the company strategy, should not be considered as a simple tool to maximize profits, but rather as a key element for any strategy to develop a serious innovation process.

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The importance of marketing derives from the fact that, if thought in a strategic and complete way, it can allow an enterprise to introduce with success a new product on the market, even if this was technically inferior to that developed from a competitor. It is not uncommon to see less performing products that, being presented in a much better way, with high-quality packaging and an effective communication strategy, manage to achieve greater success among the public than other products that may be technically better, but which due to poor quality communication are not perceived as such by the market.

To properly formulate a solid marketing strategy, we identify 4 key points that need to be clarified and defined to make sure that the strategy has a good chance of success, these…


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By studying past returns of bonds with different maturities it is clear that although they generally move together, interest rates of different categories of bonds tend to differ from one another in any given year, and the difference between the interest rates varies over time.

Being able to understand why interest rates differ from bond to bond can be very useful especially to the actors that operate in financial markets, like businesses, banks, insurance companies, and private investors, in order to improve their decision making and in particular to better decide which bonds to purchase and which ones to sell.

This phenomenon is caused by 3 main factors, the Default Risk, Liquidity, and Income Tax. …


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The interest rate is the amount of interest due per period, as a proportion of the principal (the amount lent, deposited or borrowed). It consists of the percentage expression of the portion of the principal that the lender charges to the borrower as interest. The entity of the sum that the borrower will have to pay as an interest to the buyer depends on the four following factors: principal sum, interest rate, compounding frequency, and the length of time.

Interest rates are one of the main tools of monetary policy, which consists of the sum of decisions taken by the monetary authority of a country, usually the central bank, in order to influence the economy and achieve its objectives. …


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Technological innovation is a fundamental component of progress and is the main determinant of human development, defined as “a process of broadening human possibilities, enabling individuals to enjoy a long and healthy life, to be educated and to have access to the necessary resources at a dignified standard of living”.

In addition to the basic concept of technological innovation, it is important to investigate the main categories and groups that are commonly used to distinguish the different forms that innovation takes, depending on certain characteristics.

In addition, it may be useful to focus on the concept of S curves applied to the process of technological improvement and to that of diffusion of a new technology, which allows a better understanding of the behaviour that innovation tends to assume in most cases while remaining fully aware that these are instruments that do not pretend to predict the success or path that a new technology will necessarily follow in order to assert itself on the market, but in any case, understanding that allows you to avoid making certain mistakes and to build more precise strategies at the same time, with a higher probability of success. …


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Economic growth, which consists in an increase in the production of economic goods and services compared from one period of time to another, and is measured by the change in GDP (Gross Domestic Product), is probably the main aspect on which we focus when talking about economics and the goals of government policies. This happens because almost everyone has among its goals that of increasing economic growth, but however, it seems that not everybody has clear in mind what it is necessary in order to achieve a higher rate of economic growth.

To reach sustained economic growth, which means economic growth in the long term, the amount of output produced by the average worker should increase steadily, and it can be measured with the real GDP per capita, which is the real GDP divided by the number of people. …


Technological innovation is a fundamental component of progress and is the main determinant of human development.

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It can be defined as “a process of broadening human possibilities, enabling individuals to enjoy a long and healthy life, to be educated and to have access to the necessary resources at a dignified standard of living”.

It is a process that has undergone a strong acceleration in many countries of the world since the industrial revolution, and the affirmation of the capitalist system in many countries.

In fact, the capitalist system has proved more capable than other systems of amplifying the formidable creative power of the human being, channeling it towards more useful uses and uses. This has allowed the output created by different human communities to grow much faster in recent centuries than previously, thanks to the profound technological innovations which have led to a general improvement in living conditions in many countries, and have made it possible to increase the productivity of human labor in many sectors, also drastically as in the case of agriculture where, thanks to the introduction of new tools and machinery such as the tractor, the amount of land worked today by the individual farmer is far greater than what was possible to work through the use of more primitive technologies and animals. …


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In Economics, factors of production are those components used in the production process for the creation of finished goods and services.

The link between the quantity of individual inputs and the quantity of product obtained (output) is expressed by the production function.
The factors of production that are traditionally identified in economic theory are land, capital, labor, and entrepreneurship (or organization).

Historically, nature, labor, and capital have been identified as factors of production by economists such as Adam Smith, David Ricardo, and Karl Marx.

Land

This factor, also called “nature” or “natural capital”, includes goods not produced by man, and therefore arable land, building areas, the wealth of the subsoil, water resources, the sea, etc. …


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In Economia, i fattori della produzione sono componenti utilizzati nel processo produttivo per la creazione di beni finiti e servizi.

Il legame che si crea tra la quantità dei singoli fattori di produzione e la quantità di prodotto ottenuto (output) è espresso dalla funzione di produzione.

I fattori della produzione che tradizionalmente vengono individuati nella teoria economica sono: la terra, il capitale, il lavoro e l’ organizzazione. Storicamente, la natura, il lavoro e il capitale, sono stati identificati come fattori della produzione da economisti come Adam Smith, David Ricardo e Karl Marx.

La Terra

Questo fattore, chiamato anche “natura” o “capitale naturale”, comprende i beni non prodotti dall’uomo, e quindi i terreni coltivabili, le aree edificabili, le ricchezze del sottosuolo, le risorse idriche, il mare ecc. …


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Il Monopolio consiste nel controllo esclusivo e completo di un prodotto, servizio, o invenzione da parte di un soggetto (ad esempio un impresa) che diventa quindi in grado di controllare i prezzi.

In economia, un monopolio è una struttura di mercato caratterizzata da un singolo venditore che vende un prodotto o un servizio unico sul mercato. In un monopolio, il venditore non deve affrontare alcuna concorrenza, in quanto è l’unico venditore di beni senza sostituti.

In economia si ha una situazione di monopolio quando un’azienda o un gruppo di aziende diventano così grandi e potenti, che con la loro offerta sono in grado di dominare un intero settore economico. Questo grado di esclusività rende quasi impossibile per qualsiasi altra azienda che cerca di fornire un prodotto o servizio simile l’accesso al mercato. …


It is the number that is looked at when talking about the “size” of an economy.

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The Gross domestic product (GDP) is a monetary measure that represents the market value of all the finished goods and services produced in a specific time period, normally a year, within the geographic boundaries of a country.

As stated in the definition, the GDP is calculated by looking only at the final value of the product or service produced, it does not take into consideration, for example, the value of the parts that are included in the construction of a car, but just the market value of the final product. …

About

Nicoló Patti

I write about Personal Finance, Economics and Investing | https://therebus.com/

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