Business Strategy The International Institute for Management and Development defines business strategy as “a clear set of plans, actions and goals that outlines how a business will compete in a particular market, or markets with a product or number of products or services.”. …

PRINCIPLES OF MARKETING Marketing Explained Marketing in its broad sense involves understanding customers’ needs, producing the appropriate goods or delivering the right services to satisfy those needs and finally communicating the value proposition to the target customers at the right place. …

Machine Learning (ML) Machine learning, also referred to as predictive modelling or data mining is the process of creating and training models using data. Real applications of ML include predicting whether an email is spam or ham, predicting which football team will win the English Premier League, etc. A model…

What is RPA Robotic Process Automation is a “Computed-coded software that automates manual activities by performing repetitive rule-based tasks”. (Subramanian, 2020). It involves the use of software to handle high volume, monotonous tasks that require humans to perform. It is essential to draw the line between industrial robots and software…

Introduction Curiosity is a quality which involves becoming aware of a knowledge gap and the desire to acquire knowledge to bridge that gap. It includes inquisitive thinking such as investigation, learning, observation, inquiry, and exploration which is apparent in both humans and other animals. Humans are naturally curious during the…