When you’re working in some of the world’s hardest-to-reach places and looking to connect with voices that for too long have gone unheard, it’s hard to know where to begin. Faced with this challenge, most impact investors were and still are content to measure outputs — like the number of people served or company products sold — and leave it at that. For us, and for our customers, that wasn’t good enough. While it’s vitally important to reach large numbers of people, understanding just how much their lives change and in what ways is crucial to knowing where and how to invest. Tackling poverty is too important a mission to leave the answers to these questions to chance.