Project 01A

Ed Ruscha Photography:

Final Written Submission:

My work has been created in resemblance to Ed Ruscha’s photography and more specifically his work in 26 gas stations. Ed’s uses the technique of a series of seemingly banal and quotidian spaces that have common abstract qualities which is also evident in my work 26 convenience stores.

I used a camera to explore and analyse the streets surrounding UTS throughout the city, to capture banal and vernacular moments, imitating Ruscha by having the light either behind or to the side of me to place emphasise to the stores façade, in hope to establish a special connection to the viewer. By taking photographs lacking with originality, I hope to emphasise and exaggerate how Australian architecture can be shuffled throughout the city skipped and almost unnoticed as the spaces become quotidian due to everyday things such as convenience stores.

I have constructed these images by positioning myself exactly where you would encounter them on a day to day basis, meaning I didn’t go out of my way for a particular angle or wait until there were no cars or construction in the way of the photograph. I used a camera as my tool and kept it at eye level to show a neutral representation throughout the entire series. This replicates Ed’s work as he used the camera as a recording device rather than an expressive tool, documenting rather then isolating specific art.

The composition of my series mostly mimics those of Ed Ruscha’s. My photographs are all comprised of a similar composition made up of similar lighting, and similar ingredients within the photos, consisting of the focus of the convenience stores and the abstract environment surrounding it. Also, Ed’s photographs had no allegiance to be a linear narrative, which is shown in my work as there is no specific trajectory from my first photo to my last, they are simply positioned as I like them.

I decided to make my work focused around Ed Ruscha’s in a series as I was able to photograph more of the city and neutrally present how the architecture changes and is utilised in banal and every day occurrences.

My Apologies for the images having poor quality I was able to figure out how to fix it :(

Extra Work Done on topic:

“mostly throughout the day, with the light either behind him or to the side, which emphasized the stations façade”

“Seen together, the gas stations offer a range of American architecture.

Ed Ruscha states that the title of the novel came way before an actual photographs (same with me)

Ed’s photographs have no allegiance to a linear narrative nor to reproducing the pictures in full frame. Does not follow a trajectory describing a trip from point a to b.

Ruscha exercised a single mindedness of purpose and utilized the camera as a recording device rather than an expressive tool.

He made one exposure of each station. What he actually said lol “I had a vision that I was being a great reporter when I did the gas stations.

Ed Ruscha:

Ed Ruscha’s art is characterized by graphic simplicity, playful humour, and a keen interest in the vernacular as it applies to both language and architecture.

Brief History of Ed Ruscha:

Ruscha moved to Los Angeles in 1956 to study design at Chouinard Art Institute. Over the span of his career he has produced painting, photographs, prints, drawing and films which often reflect on a city’s vernacular architecture, urban landscape, and car culture. Photography has been the centre of his artistic practice.

Definitions:

Technique: a way of carrying out a particular task, especially the execution or performance of an artistic work or a scientific procedure.

Exaggerate: represent (something) as being larger, better, or worse than it really is.

Banal: So lacking in originality as to be obvious and boring.

Quotidian: of or occurring every day; daily

Tool: a device or implement, especially one held in the hand, used to carry out a particular function

Composition: the nature of something’s ingredients or constituents; the way in which a whole or mixture is made up.

Explore: travel through (an unfamiliar area) in order to learn about it.

Discuss: Identify issues and provide points for and/or against

Abstract quality:

How these qualities are shown in Ed Ruscha’s work:

Technique: A series of seemingly banal and quotidian spaces that have some common abstract quality. Photographs of vernacular moments to exaggerate what we see on a normal day.

Exaggerate: By taking photos of everyday moments Ed exaggerates something that would normally not be important or crucial. By taking vernacular photos its almost as if he shines light on things that usually wouldn’t be appreciated or considered.

Banal: So lacking in originality as to be obvious and boring. Ed takes photographs of everyday moments which seems boring and unoriginal but the technique establishes a connection to the viewer by showing us that this is what we see every day.

Quotidian: of or occurring every day; daily. This is obvious in Ed Ruscha’s work as his photography consists of ever day occurrences.

Tool: For 26 Gas Stations it seems Ed doesn’t leave his vehicle. Most photographs appear as if Ed has pulled over and taken a photograph from his car, with all photographs being taken from the same height.

Composition: The majority of 26 Gas stations represent similar composition, with most photos except for three show a gas station in the light of day.

Abstract Quality: Ed’s abstract quality is portrayed throughout his photographs as his series of banal and quotidian spaces or resemble strong similarities.

Bibliography:

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