Nacho ZuccarinoCannes Lions is a good thing.And a necessary one. And it will not cease to exist. Whoever hops on or off the festival.Jun 23, 2017Jun 23, 2017
Nacho ZuccarinoCannes Lions es algo bueno.Y necesario. Y no va a dejar de existir. Se suba quien se suba, o se baje quien se baje.Jun 23, 20171Jun 23, 20171
Nacho ZuccarinoWhy Artificial Intelligence will free Advertising Creatives.Let’s start with a brilliant story from the latest Vanity Fair interview to Elon Musk. Elon and Demis Hassabis walk into a bar and…Apr 6, 2017Apr 6, 2017
Nacho ZuccarinoPor qué la Inteligencia Artificial liberará a los Creativos publicitarios.¿Que será de nosotros, oh, los Creativos publicitarios, si en el 75% de los casos la I.A. puede hacer mejores avisos que los nuestros?Apr 6, 20178Apr 6, 20178
Nacho Zuccarino“TEN BLUE LINKS”. MIS CONCLUSIONES COMO JURADO DE CYBER EN CANNES LIONS 2016.En 5 años no estaremos premiando campañas sino seres humanos aumentados.Jun 25, 20164Jun 25, 20164
Nacho Zuccarino“TEN BLUE LINKS”. MY CONCLUSIONS AS A CANNES LIONS 2016 CYBER JURY MEMBER.In 5 years we won’t be awarding campaigns but augmented human beings.Jun 25, 20162Jun 25, 20162
Nacho ZuccarinoDAY TWO @I/O 2016. COOKING THE FUTURE FROM A ZOOBER’S POV.First, let’s quickly recap Day One of Google’s tenth annual conference for developers.May 20, 2016May 20, 2016
Nacho ZuccarinoCREATIVITY IS SUFFERING.When José Sopó and Rodolfo Velásquez García invited me to write a column on their website CoPublicitarias, I couldn’t think of absolutely…Jul 10, 2015Jul 10, 2015