UX case study on SmART Sketcher — an IoT product for youngsters
It doesn’t happen often that a client approaches me with a new IoT project for kids — a projector device controlled by an interactive mobile application. When FlyCatcher apps first introduced me to their product SmART Sketcher, I felt like this was a great opportunity to create a unique experience for youngsters with an IoT product.
SmART Sketcher is a smart projector that will teach your kids how to draw and write (currently only in English and Spanish) using animated step-by-step instructions. They started back in 2017 as a successful Kickstarter project, and once they achieved their goal, they…
A few thoughts and insights about when is the right time to run a Design Sprint process.
Many of you must have heard about GV’s Design Sprint as there’s a huge hype around it. As most other hypes, we are starting to get loads of opinions. Some of them are supporting and encouraging us to use the methodology and some of them are more critical of it, mainly by claiming that it’s too “vague” or “a time waster”.
I recently read two popular posts — “Design Sprints Are Snake Oil” by Erika Hall claiming that “The moral of this story is that many methods start out as legitimate tools to promote better, clearer thinking faster and…
“This was A productive and fun day. Everyone that attended, said they really enjoyed the process, the option of being a part of the thinking process and the general atmosphere. There is a consensus we need more sessions like these and with additional team members.”
Etay Geller, VP product at 90min
This is the feedback I was given from the 90Min. team, a football platform product with over 30 million users per month and $40M in funding after the Google Design Sprint workshop I ran for them a couple of weeks ago.
How to create a brief description of your product to start your UX design process.
On my previous post I suggested how close the relationship between UX and the branding process is. Combining the two may lead you to an integrated process that will contribute to understanding the product goals and needs and will help to create the ideal overall experience of your new interactive product.
Now, let’s get to business.
The first stage of creating the project brief and kicking-off the process with a UX designer is defining your product and sharing your insights, clarifying the important product specs and needs at the first introduction of the product. Here are some points which will…
Tips and tricks to kick-start your startup’s UX and branding process for a better ROI.
Creating the ideal visual design
Good visual design is not just a cosmetic solution for wireframes. Defining a “good” visual or brand design is the same as defining a good product — sometimes it’s the same thing. A “good” design is based on actual human needs, and has a rational purpose. It should be based on an organized process so it meets your business and marketing objectives, and effectively transmits a clear message. A good design is a functional solution which adds value to better user experience.
The product’s visual design is a translation of the brand’s language to the interactive digital world. Branding positions…
