Improve Yourself with Personal Branding

Nadhila Larasati
Sep 6, 2018 · 2 min read

Everyone definitely has something that they can be proud of. For example, you certainly have achieved something once in a lifetime, either from your education or your hobby. Someone like me, as far as I remember I only achieved the third winner of abacus competition in town and being number one in class several times when I was in elementary school. It wasn’t that big and I can’t really be proud of it because it happened long time ago, but at least I have achieved something in my life. I realise that we all need something to achieve so next time in future we can be proud of it.

Is it really important to have an achievement? The answer is yes. You can use your achievement for branding yourself in future, or commonly called personal branding. Brand is not always something that relates to companies and products. Anything can be a brand nowadays, even you as an individual can be a brand. So, what is personal branding? Quoted from brandyourself.com, personal branding is referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make who you are now. Effective personal branding will differentiate you from other professionals in your field.

Let’s use myself as an example. I haven’t achieved anything since the last time in elementary school. I have nothing to be my brand now because my education isn’t really that good, but I’ve decided to brand myself as a writer. I didn’t write stories like novel, I wrote my personal point of view on something in my personal blog. At first, I used my personal blog for practicing my writing skill, using vocabularies I’ve found, and of course improving my grammar. It is very personal and isn’t really a good stuff to read, but I love to publish every post I’ve made in every social media I have. Several people love to read my post and I even got my current job as a content writer from people who read my blog. I’m a bit proud because despite the lack of my writing skill, I still manage to get a job and of course I need to improve myself more.

Your personal branding can help you take the next step. It may help you for job interview, promotion, partnership, etc. Make your brand strong enough to distinguish yourself from other competitors. You still can make a brand for yourself from other field (e.g. hobby ) if you think education field won’t help you to achieve something. Achieve something and make a strong brand, so your future self will be proud of you.

Nadhila Larasati

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