Nadia LuptoninHexStudioAlt Text & SEO 🔎As well as making your website more accessible, did you know that adding alt text to images on your site can also help with your SEO?Nov 22, 2021Nov 22, 2021
Nadia LuptoninHexStudioWhen & how to write alt text 📝Alt text makes your website usable and enjoyable for all your visitors. Here’s when and how to write it.Nov 22, 2021Nov 22, 2021
Nadia LuptoninHexStudioHow to create a user persona 👥We previously discussed why it’s important to create user personas in the process of building your brand and / or design strategy. In a…Jan 14, 2021Jan 14, 2021
Nadia LuptoninHexStudioWhat are user personas and why are they important? 👥Design considers how something works, not just how it looks, and good design considers this through the eyes of its end user.Mar 11, 2020Mar 11, 2020
Nadia LuptoninHexStudioWhat should be in your brand guidelines?Be they 10 or 100 pages, brand guidelines are important in formalising and protecting your brand’s identity.Jan 8, 2020Jan 8, 2020
Nadia LuptoninHexStudioHow long will my project take? ⏱📆A simple question yet never a straight answer — and one that quite often gets bounced back with a “when do you need it by?”Dec 16, 2019Dec 16, 2019
Nadia LuptoninHexStudioWhy am I paying for Account Management? 📩📞Ever seen and wondered why that estimate from your creative agency has a project or account management fee attached?Nov 20, 2019Nov 20, 2019
Nadia Lupton3 things you need for your creative strategy 👩🎨Your brief is set, discovery workshop wrapped — now what?Oct 29, 2019Oct 29, 2019
Nadia LuptoninHexStudioThe cost of creative ✏️💷How can you get more clarity than “it depends”?Oct 29, 2019Oct 29, 2019
Nadia LuptoninHexStudioThere’s a problem with your file… 😬🖨The dreaded response from your printers and how to avoid it.Oct 25, 2019Oct 25, 2019