Making Flight Booking Simple & Convenient — A UX Project Case Study on Flight Booking system of Ticket Chai

The Challenge

How can we improve the flight booking experience?

Our UX Process

We work on this non-linear flow to make a great product.

UX Process flow of Ticket Chai

Research

Identifying the user needs

Targeted Users

Potential user groups

Online vs Offline purchases

Key Pain Points

01. Search & Navigation

02. Flight Listing & Filtering

03. Sign in/Sign up

04. Booking & Payment

Define

Framing the problems

Abdullah Al Noman (head of tech) describing some insights on user needs

Simplified version of the flow

Ideate

Sketching ideas & a Low Fidelity Prototype

Prototype

Finalizing the UI and Prototypes

The Homepage

  1. Search flight
  2. Explore Destinations

Flight Listing page

Passenger Details booking form

--

--

--

Methodical problem solver, loves minimalism, pixel perfectionist. Product designer @Pathao. Find me on twitter @nadimhussain

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The Faber-Castell WRITink Review

A world without paper

READ/DOWNLOAD!> Life Cycle Assessment (PocketArchitecture) FULL BOOK PDF & FULL AUDIOBOOK

Reflection on Design challenge

Native or Web?

The Gold Rush of the Creator Economy

Join us on social media!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nadim Hussain

Nadim Hussain

Methodical problem solver, loves minimalism, pixel perfectionist. Product designer @Pathao. Find me on twitter @nadimhussain

More from Medium

UI/UX Case Study : Pet HERO, Designing A Pet Care App

Skilvul Virtual Internship — Bank Jago UX Challenge Last Wish Feature

Krealogi: A UX Case Study

The Ordinary Redesign — A Case Study