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Nadim Muzayyin
Nadim Muzayyin

72 Followers

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Nov 28, 2021

How Consumer Brands Can Leverage NFTs for their Product Roadmaps

Summary ● Non-fungible tokens (NFTs) are blockchain-based assets that have their own unique identifiers that can’t be duplicated, edited, or counterfeited. ● NFTs are used to record ownership of digital goods ranging from art to sports collectibles to digital clothing to club memberships and beyond. ● Major brands like the NBA…

Nft

11 min read

How Consumer Brands Can Leverage NFTs for their Product Roadmaps
How Consumer Brands Can Leverage NFTs for their Product Roadmaps
Nft

11 min read


Oct 3, 2021

Realigning Direct: Zenyum’s Consumer-to-Dentists (C2D)

If you’ve read any of my previous posts, you’ll know that I’m a big fan of the direct-to-consumer business model. It’s extremely efficient, convenient for consumers, and ideal for a rapidly shrinking, digital world. …

Health

5 min read

Realigning Direct: Zenyum’s Consumer-to-Dentists (C2D)
Realigning Direct: Zenyum’s Consumer-to-Dentists (C2D)
Health

5 min read


Oct 3, 2021

Running for Rings

How Apple Fitness+ is changing the face of the exercise industry through gamification — I’ve always appreciated the importance of fitness, and, just for good measure, they drilled it into me even further during my time with the Singapore Police Force. …

Health

6 min read

Running for Rings
Running for Rings
Health

6 min read


Aug 10, 2020

Branding to the Death

What does the fear of death have to do with consumer goods? That’s a question I found myself mulling recently as I was reading Obsessed by Emily Heyward, the cofounder of Red Antler and the branding genius behind top DTC companies like Prose and Jot. …

Asia

6 min read

Branding to the Death
Branding to the Death
Asia

6 min read


Jun 3, 2020

Acceleration Through Isolation

How the Global COVID-19 Pandemic is Forcing Southeast Asia Into the Future The rapid global spread of COVID-19 has seen countries around the world go into lockdown: borders closed, businesses shuttered, and people ordered to stay home unless absolutely necessary. The high costs — both human and financial — are unlike anything the world has seen since the Spanish Flu in 1918…

Covid-19

7 min read

Acceleration Through Isolation
Acceleration Through Isolation
Covid-19

7 min read


Jan 5, 2020

Meat Your Future — How Plant-Based Proteins are Changing the Way People Eat Around the Globe

Recently I was invited to a Hungry Planet tasting session hosted by Fundel, an innovative fund headquartered in Singapore and expanding rapidly throughout the Asia Pacific region. It was a great experience, with a wide variety of foods provided, all based on Hungry Planet’s patented plant-based meat replacement. I’m not…

Vegan

6 min read

Meat Your Future — How Plant-Based Proteins are Changing the Way People Eat Around the Globe
Meat Your Future — How Plant-Based Proteins are Changing the Way People Eat Around the Globe
Vegan

6 min read


Published in GoBeyond.AI: E-commerce Magazine

·Nov 8, 2019

Is Southeast Asia Ready to Embrace the Direct-to-Consumer Trend?

Is Southeast Asia Ready for Direct-to-Consumer? AllBirds are billed as “the world’s most comfortable shoes” — and to be fair, they actually might be. That’s a big claim, but when I think back to purchasing the shoes, it isn’t the marketing or even the product that stands out to me…

Ecommerce

6 min read

Is Southeast Asia Ready to Embrace the Direct-to-Consumer Trend?
Is Southeast Asia Ready to Embrace the Direct-to-Consumer Trend?
Ecommerce

6 min read


Oct 20, 2019

The Rise of Insurgent Brands in CPG

Like most people, I love ice cream. In fact, I probably like it a little too much. I was always a Ben & Jerry’s guy, and I was attracted to that brand for a lot of reasons. The flavours are incredible, and the packing is awesome — what’s not to…

Venture Capital

6 min read

The Rise of Insurgent Brands in CPG
The Rise of Insurgent Brands in CPG
Venture Capital

6 min read


Sep 4, 2019

From Sit-ups to Start-ups: My Journey from Military to Venture Capital in Southeast Asia

Singapore is an incredible country. Life and school have pulled me away from here for well over a decade — going off to boarding school in Switzerland when I was 12 and continuing university in New York. Now, I’m home, and as I begin my journey with DSG Consumer Partners…

Startup

6 min read

From Sit-ups to Start-ups: My Journey from Military to Venture Capital in Southeast Asia
From Sit-ups to Start-ups: My Journey from Military to Venture Capital in Southeast Asia
Startup

6 min read

Nadim Muzayyin

Nadim Muzayyin

72 Followers

Building the next generation of consumer brands in Southeast Asia.

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