Realigning Direct: Zenyum’s Consumer-to-Dentists (C2D)

If you’ve read any of my previous posts, you’ll know that I’m a big fan of the direct-to-consumer business model. It’s extremely efficient, convenient for consumers, and ideal for a rapidly shrinking, digital world. But, what happens when a company doesn’t operate on a traditional B2C model, but also doesn’t quite fit into the D2C mold either?

That’s the question we face with Zenyum — an innovative Singapore-based dental aligner company changing the way consumers in Southeast Asia straighten out their smiles. Once we’ve taken a quick…