Nadine RidderPlease don’t call me a powerful womanPlease do not refer to me as a powerful woman. You cannot describe me as a strong woman or as having “balls,” don’t say I’m fearless and I…Jan 16, 2023Jan 16, 2023
Nadine RidderTo be effective, sustainability requires diversity.Whether at a random sustainability conference, the launch of a new product from a purpose-driven brand, or a meeting of a green political…Dec 19, 20221Dec 19, 20221
Nadine RidderProtect us against greenwashing with mandatory disclaimerCompanies hide social wrongs and climate impact with advertisements in which they promote their ‘good deeds’. If we want consumers to be…May 15, 2020May 15, 2020
Nadine RidderHealth is the new wealthI grew up during the rise of mass consumerism. We have been told that we have a right to happiness and that this can be achieved through…Apr 10, 2020Apr 10, 2020
Nadine RidderCoronavirus (COVID-19) teaches us a tough, but much needed lessonCoronavirus does not discriminate, but follows the laws of nature. However confronting this may be for those who are sick or old.Mar 14, 2020Mar 14, 2020
Nadine RidderWhy women-only initiatives work counterproductiveYou cannot open a newspaper or turn on the TV or it is about women empowerment. A record number of women captured a seat in the US midterm…Feb 21, 2020Feb 21, 2020
Nadine RidderBrand activism should benefit the world, not your company.Being ‘woke’ is on trend, so naturally, brand activism is happening. In 2019 wokeness was still linked to metropolitan whimsy. For those…Jan 22, 2020Jan 22, 2020
Nadine RidderWhy 2018 will be the year of branded activismHey, everyone, still getting used to the era of millennials, branded content and influencers? Wake up! It’s almost 2018 and there are some…Nov 10, 2017Nov 10, 2017