Nadjib Bennaïinrivr_aiAs Programmatic Moves from Adolescence to Adulthood, What’s the Role for Private Marketplaces?Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst…Apr 11, 2019Apr 11, 2019
Nadjib BennaïSSP Case StudyOne of our partners, a European-based SSP, was looking to increase its revenue performance while simultaneously decrease its operational…Apr 9, 2019Apr 9, 2019
Nadjib Bennaïinrivr_aiHeader Bidding 101: Client-Side Vs Server-SideLike many other technologies before it, programmatic advertising is constantly evolving, with the overall aim of improving performance and…Apr 9, 2019Apr 9, 2019
Nadjib Bennaïinrivr_aiProgrammatic Industry Must-Reads: MarchThe Rivr Monthly Programmatic Industry Must-Reads.Apr 9, 2019Apr 9, 2019
Nadjib Bennaïinrivr_aiA Fresh Take on Header Bidding Will Mark the Way Forward in 2019Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and…Jan 31, 2019Jan 31, 2019
Nadjib Bennaïinrivr_aiRivr closes the programmatic gap between supply and demandAt the core of Rivr’s audience yield manager for publishers and SSPs is the AI-powered user classification technology, launched by…Jan 9, 2019Jan 9, 2019
Nadjib Bennaïinrivr_aiA Rivr Runs Through the Exchange: Simplaex’s AI-Powered Identification Layer“Why is everyone unhappy in this industry?” asks Jeff van Ede, CEO and Co-Founder of Simplaex. “There is something fundamentally wrong in…Jun 13, 2018Jun 13, 2018
Nadjib Bennaïinrivr_aiAn Ounce of Audience Optimization is Worth a Pound of InventoryBy Benjamin HanszJun 6, 2018Jun 6, 2018
Nadjib Bennaïinrivr_aiSimplaex Unveils AI-Powered Rivr To Help Advertisers Reach AudienceSimplaex, a company focused on using artificial intelligence to evaluate consumer habits and programmatic advertising, beta-launched its…Jun 4, 2018Jun 4, 2018
Nadjib Bennaïinrivr_aiSimplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And PublishersSimplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to…Jun 4, 2018Jun 4, 2018
