How many #BusinessNames do you think you see daily?
There’s a good chance the number is higher than you’d think.
However, in today’s chaotic and competitive world, we’ve learned how to drown out the companies without the most memorable assets.
Unfortunately, if you don’t have a catchy business name, then you could be missing out on a considerable portion of your target audience. Great titles showcase the values of your company, capture your audience’s attention, and may even help to attract shareholders. 82% of investors say that name recognition is a crucial factor when choosing a company to give their money to.
A name that really “hooks” your audience is more important than you might think.
So, what does it mean to have a catchy business name?
The psychology of catchy names
You might think that #CatchyNames would be hard to define.
Everyone has their own opinion when it comes to deciding which titles are the most attractive or appealing. However, catchy titles are unique because of the impact they have on your audience.
While other monikers can have depth and meaning, “catchy” names are designed to stay firmly within the mind of your target customer, no matter how many opposing titles they might see. These are the titles that are inherently memorable. Some of the best names even become synonymous with the thing they represent. For instance, we don’t tell someone to just “Use a Search Engine,” we advise them to “Google It.”
So how is it that business names become so memorable?
When carefully created, your business name exudes meaning from day one. That means that it’s different from any other name you know. When you’re introduced to a person for the first time, you don’t make assumptions about them based on a name like “Sarah” or “John.” That’s because a person’s name isn’t intended to describe the individual. However, a brand name conveys everything from the values of your organisation, to your personality in a handful of syllables.
According to research from UCLA, the unique nature of business names gives them a distinct categorical status in our brains. Rather than assessing company names with the left side of our minds like most nouns, we connect with them from a right-brain perspective. In other words, we form emotional connections with #MemorableNames.
What are the features of catchy business names?
Various qualities can make a name “catchy.”
Sometimes, a title is memorable because it sounds a certain way when you say it. Other times, “catchiness” is defined by the connotations that a word has.
Specialist naming agencies like Naimeo have years of experience refining the memorable components of names. That’s how we can offer lists of unforgettable titles and save your business the headaches associated with endless brainstorming sessions. When we provide catchy names for sales, we make sure that they have:
- Emotional impact: We know that for a name to be compelling, it needs to make your customers feel something. The best #CatchyBusinessNames use a combination of techniques to evoke emotion. For instance, we might use appealing sounds or build a title from an existing word. For example, Naimeo is closely associated with the word “Name.” Additionally, Naim in Arabic means to be content or satisfied.
- Searchability and shareability: Memorable names also need to be shareable in this digital world. This means that the tiles that we create are often short, easy to spell, and easy to say. We don’t just get the phonetic resonance of our titles right; we make sure that they work from a practical perspective too. Your customers will have no problem typing your new company name into a search bar or sharing it with a friend.
- Availability: There’s more to #BusinessNaming than pulling together the right sounds. Much of the success of your brand today will depend on the .com availability of your title. A lot of companies find themselves spending weeks brainstorming names, only to discover that their favourite title is taken. With Naimeo, you get names that are ready to use and supplied with a .com domain as standard.
Take a new approach to naming
Coming up with a catchy business name is one of the most important things that you can do for your brand. Unfortunately, it’s far from easy. Not only do you have to find something that resonates with your audience, but you also need a title that’s available. In today’s highly competitive marketplace, finding a great title is like mining for diamonds.
Around 72% of today’s brands use made-up words for their name. Part of the reason behind this is that .com domains for existing words are often already taken. Don’t waste weeks finding the ideal moniker only to discover that it’s no longer available. Leave the headaches of brainstorming to the experts and try a different approach with Naimeo instead.
At Naimeo, we offer our clients pre-made lists of catchy business names that they can choose from. Each title has been thoroughly vetted and designed with attention to detail. We make sure that your name has what it takes to earn your audience’s attention.
What’s more, when you invest in a business name with us, you also get a .com domain and placeholder logo. It’s the easiest way to launch your start-up or rebrand your company.
Discover our in-depth guide to catchy business names here.
Make naming easier. Choose Naimeo.
