Your digital address book: What are domain extensions?

In today’s competitive marketplace, it’s becoming increasingly difficult to make your mark.

Even in the digital world, every company is fighting for their piece of a landscape that’s growing smaller. Your #DomainName is how you own your very own portion of the online world.

However, just like any other kind of real estate, there are some addresses that are better than others.

While well-known domain extensions like .com and .org will help you to stand out and earn the trust of your target audience, others could identify you as dangerous or suspicious.

The question is, now that there are more than 1,000 extensions to choose from, how do you find the right #TLD for your growing brand?

We’re here to act as your map to the best options for your new domain name.

Here’s your mini-guide to domain extensions.

What is a domain name extension?

Otherwise known as a “Top level domain” or TLD, a domain extension is the part of your URL that comes after your business name.

Before 1984, when the University of Wisconsin decided to introduce a new strategy for organising and managing domain addresses, the only way to find a business online was with their IP address. That meant entering a complex string of numbers into your address bar.

Fortunately, since then, times have changed. Now every company can have its own #DomainName as an extension of its digital brand.

There are many different kinds of domain name to choose from, and each comes with its own specific purpose. For instance, there are:

  • Generic top-level domains: The most common domain names, available to every company. These include .com, .org, .net and many newer options like .blog and .design.
  • Generic-restricted top-level domains: Similar to generic TLDs, these options require a little more information to be entered during registration. Choices include things like .pro and .biz.
  • Sponsored top-level domains: These addresses are designed explicitly for special audiences. For instance, if you’re an academic company or school, you can register for the .edu domain.
  • Country code #DomainExtensions: These are the addresses linked to a specific location like .co.uk or .us. They work well for companies with a specific target audience.

The 3 best domain names available today

Now that there are so many different domain extensions out there, you might be wondering how you can choose the option that’s right for you.

The truth is that finding the right domain extension, just like choosing the correct business name, is all about knowing how you want to represent your business. The best extensions will always be those that are recognisable to your audience, and relevant to your brand.

To help you make the right choice, here are 3 of the most popular options.

1. .Com

.Com will likely always be the most valuable #DomainExtension on the market. It has the most significant heritage out of any of the options available today, and it’s known to be the most credible choice out there. Since more than half of all the websites online today have a .com address, you can rest assured that your audience is most likely to search for you with a .com URL, before trying other extensions.

Though .com was initially intended for commercial companies and for-profit groups, today it’s the extension that’s most likely to work for any brand or online endeavour. Many experts believe that a .com domain will give you greater SEO potential and improve your chances of earning your customer’s trust before they ever click on your website.

2. .Net

Created for internet service providers and companies involved with the networking world, .net is an alternative to .com for some companies. If you’re in the software or digital industries, then your customers might give as much weight to this extension as the .com option. However, it’s best to have both if you can.

Importantly, .net shouldn’t just be the option you choose if your .com domain name isn’t available. The .net extension can cause your customers to assume that you’re a digital or technology company, even if you aren’t. With that in mind, it’s essential to ensure that your extension won’t confuse your target customer.

3. .Org

Finally, .org is a domain extension that works best for groups in the non-profit world. This extension was designed specifically for companies that don’t plan on selling products and services. Over the years, it’s been used by political groups, information organisations, and more.

Importantly, if you are going to be creating a commercial entity, then the .org TLD might not be the right choice for you. It’s the kind of address that today’s customers associate with charities and social movements — not professional businesses looking for sales. Keep that in mind when you’re deciding whether to invest in this domain.

Which domain extension is right for you?

It’s essential to get your #BusinessDomain right in today’s world.

Choosing a domain extension is like choosing a postal code for your brick-and-mortar store. Some TLDs are associated with affluent and credible neighbourhoods. For instance, people automatically trust companies more if they have a .com domain or a sponsored TLD like .edu or .gov.

On the other hand, there are plenty of domain extensions out there that could give your company a poor reputation. Lesser-known TLDs and those associated with spammy or cheap websites will give your business a more difficult start in life. Just like a wrong address in the real world, they make it harder for customers to find your business. What’s more, even if your target audience does find your brand address, they might not trust you to deliver the kind of service they’re looking for.

At Naimeo, we believe that every business should start with the right digital address.

That’s why we’ve created a guide to teach you everything you need to know about domains and TLDs. To find out more about choosing the extension that’s right for you, click here.

On the other hand, if you want a name with a guaranteed .com domain — visit naimeo.com today. All of our brand names come with the very-best domain extension already included as part of the package.

Why settle for less than the best address for your business?

Sometimes tomorrow isn’t soon enough. You need a brilliant company name, with an available .com, and you need it today. That’s why we created Naimeo.