Mindful marketing in the age of AI
I recently had a great conversation with Neil Wilkins, a marketing professional pioneering mindful marketing and host of the Neil Wilkins podcast. We covered a lot of ground, from how marketing can actually do good in the world, to the crazy ways AI is changing how we create and consume content. It was a real eye-opener and felt like a chat with an old friend about the stuff that matters.
Top 5 Takeaways:
1. Mindful Marketing is the Future: Marketing needs to pivot from merely driving consumption to fostering ethical, sustainable practices that benefit the planet and society. Neil’s journey from traditional to mindful marketing exemplifies this shift, highlighting the balance between profit and purpose.
2. AI’s Role in Content Creation: The advent of AI technologies like Sora marks a turning point in content creation, allowing for high-quality, cost-effective video production. This democratization of content production holds immense potential for marketers but also poses ethical considerations regarding authenticity.
