Google Analytics Dashboard for WordPress + Keywords
I recently downloaded the Google Analytics Dashboard for WP for my blog and I would highly suggest it for any other blogger.
The plugin gives you in-depth information regarding how many sessions, users and page views your blog has. You can also views all of this data for different periods of time. You can look at statistics for that day, the last week, the last 2 weeks, the last 30 days, the last 90 days, the last year or the last three years.
In my experience, using the plugin is a lot easier than simply connecting your blog/website to your Google Analytics account. By doing this there is almost too much information provided. By using the plugin it gives just the right amount of pertinent data.
Now that I am able to get more insight on the traffic that is generated on my website, I can focus on increasing that traffic. In “SEO 2017: Learn Search Engine Optimization With Smart Internet Marketing Strategies” by Adam Clarke, he lists 10 of Google’s “ranking factors” (Clarke, 2017, p. 18). The list is as follows:
1. Relevant keywords
2. Keyword in internal links
3. User signals
4. Domain SEO visibility
5. Search volume of domain name
6. Total number of backlinks
7. Total number of referring domains
8. Google+ social media activity
9. Facebook social media activity
Because keywords are the number one factor, I want to focus the closest on them. As defined by Clarke, a keyword is: “any phrase you would like your site to rank for in Google’s search results. A keyword can be a single word, or a keyword can also be a combination of words,” (Clarke, 2017, p. 22).
There a few main pointers that Clarke gives when discussing keywords. The first tip is to brainstorm a large list of keywords. Not just any keywords, but relevant keywords. Using keywords that are too broad could potentially drive traffic to your blog or website that end up not truly being interested in your content. This will result in fast bounce-rates.
How can you think of relevant keywords? Clarke says there is no shame in “stealing” keywords from other websites and blogs that are in the same niche or market as yours. When brainstorming your list of keywords, Clarke suggests using Mergewords, which helps you develop a lot larger of a list based on a few starter keywords. Mergewords will take the smaller list of keywords and create different combinations that are also relevant.
A goal of mine is to figure out what the best keywords for my blog would be and start implementing more of them. In order to do this, I will need to sign up for a Google Adwords account, which I am planning on doing this summer. I’m interested to check my Google Analytics data after using keywords for a while and see how they potentially affect the traffic being driven to my blog.