Look At Me: Changing the way you shop for fashion
The first question that comes to people’s mind when they come across “Look At Me” is the name? And everybody goes, “What is Look At Me?”. To answer that, Look At Me is a virtual stylist app. You can get professional stylists, fashionistas and community members to rate your looks, get advice on what to wear, and even shop for looks directly from the app.
Fashion is the most promising e-commerce category in India with the most lucrative margins and frequency of purchase cycles. Trends change with season which is pretty much defined by Bollywood celebrities followed by fashion designers and other influencers. There is a huge growth opportunity in fashion with rising internet penetration and increasing awareness of latest fashionable products.
If you search a white shirt on any e-commerce website, you’ll get ’00s to ’000,000s of options with well-built fancy models carrying each of the products in the most stylish way. The problem is what looks good on models, doesn’t suit 99.9% of us. We thought, how can we build something customised to suit the millions of online shoppers to help them shop better. All the products on Look At Me platform are manually curated by a team of fashion stylists. Users can also consult a stylist by clicking on the floating icon on our Android and iOS mobile application.
We have evolved over the past one year in understanding the Indian Fashion Shoppers. From helping users on their looks through a tinder-styled rating module to letting users consult a stylist for their shopping need, Look At Me is well positioned in an assisted shopping fashion aggregator space. With 100k+ downloads across platforms and thousands of orders, we have good enough data to create more value for our users.
Very recently we launched the Youtube Channel of Look At Me and more than 50k people have watched our videos in a span of 10 days. Such numbers are very encouraging for the small team trying to carve its niche in the crowded ecommerce space. Since Look At Me runs as an aggregator to other e-commerce platforms, there are no infrastructural investments from our end. The quality of content we create is our biggest asset.
Look At Me team is committed to create the most fashionable, valuable content for its users through different mediums. We have presence across desktop website, mobile website, Android and iOS application for shopping and stylist consultation, YouTube, Instagram, Facebook our video and other content etc.