7 Ways Artificial Intelligence Will Influence the Future of Your Business
If you think artificial intelligence is some far-off notion that won’t have an impact on how you grow your business, you’re wrong. Regardless of whether you operate on online e-commerce business or a brick-and-mortar store, AI will influence your company in a myriad of ways.
The sooner today’s business owners prepare for an AI-enabled future, the sooner they will be able to optimize their growth strategy to account for AI’s impact on their company. If you’re a savvy business owner who wants to prepare for the artificial intelligence future, following are seven ways that AI might influence the future of your company.
From assistants like Alexa and Siri to chatbot interfaces on your website, digital assistants use artificial intelligence to improve their effectiveness. Whether you add a chatbot to your e-commerce store to improve your customer service outreach or you automate business activities like email via your smartphone, AI will seep into your daily business practices on a continual basis. Once you understand just how beneficial AI is for managing your company, you will start looking for ways to add even more AI-powered tools into your business management efforts.
In the same way, AI-enabled digital assistants will become commonplace in businesses, so too will AI-enabled internet of things devices. The number of devices connected to the internet continues to skyrocket. Security cameras, alarm systems, work stations, and wearable devices are all available with internet connectivity. As internet connectivity becomes cheaper to enable, expect the number of business tools without internet connectivity to decrease. You just might find that in the near future, most tools you use for your business will automatically connect to the internet and will be AI-enabled for even greater performance.
Search engine optimization will be significantly influenced by artificial intelligence. Search engine algorithms, keyword optimization, and natural language processing will all influence how brands use SEO for business growth in the future. If you want to get a jump on your competitors, diving into data on AI-enabled SEO is highly recommended.
Artificial intelligence will also influence how your business receives the products you sell. AI will impact the way robots are trained to process orders, in order to maximize efficiency within a warehouse. The way your shipments are routed to carriers and even how your orders are placed on a truck for delivery will all be influenced by artificial intelligence data and algorithms. Even if your business offers a service instead of a product, anything you have shipped to your company, i.e. paper supplies, will be distributed via artificial intelligence.
Content Marketing/Data Analytics
AI will have a huge impact on the future of content marketing. AI-enabled data analytics tools are becoming more refined by the day. Conduct a web search for the term ‘content analytics startup’ or ‘data/text analysis startup’ and you’ll be amazed by the number of companies already creating AI-enabled analytics tools for content marketers. The smarter the data used in content marketing, the greater the ROI is likely to be. If you want to improve the effectiveness of your inbound marketing efforts, integrating AI-enabled data analytics tools into your strategy is a must.
The future of automation is definitely going to be influenced by artificial intelligence. From automation tools like IFTTT and Zapier to automated social media marketing tools and email marketing platforms, the future of business is automated. Business owners can already use automation for everything from sales lead generation to managing the lights and thermostats in their offices.
Artificial intelligence will continue to have a significant impact on cybersecurity advances. AI-enabled algorithms will help business owners better protect their company’s data from hackers. Startup companies are already creating a cornucopia of AI-enabled cybersecurity tools. The future of cybersecurity and AI go hand-in-hand, which is great news for business owners.
The more business builders realize the power and potential of artificial intelligence, the better prepared they will be to capitalize on this growing technology. If you are a business owner who wants to future-proof your company, investigating innovations within the artificial intelligence sector is one of the smartest moves you can make.