What should be the ratio of sales to Engineering?

As high as possible. 10:1 is plausible. For every $1 of effort in making the product, there should be $10 in selling it. Includes founders time, software purchase, external resources. This is true for SaaS and Consumer companies.

A lot of focus in Tech startups is on getting the product right, hence expanding the product or engineering team is the most intuitive thing to do. Yet, a lot of startups that are successful have a not-so-beautiful product, with not many fancy features. Naukri.com, JustDial, Indiamart, Makemytrip and many such have been…

Naman Sarawagi

Founder — https://www.refrens.com . Curious about products, marketing, startups. https://www.namansr.com

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