Digital Marketing for Dentists: Strategies to Get More Patients
Are you a dentist with a new dental clinic, searching for quality leads? Do you just opened your dental business and are clueless about the slow traffic? Do you think that despite better services and experience, you are unable to capture the right market share? This blog will give you an exact idea, of why Digital Marketing For Dentists is necessary.
Dental clinic, just like any other business, has their share of hardships to fight and conquer. Well, besides knowledge, skills, equipment, and experience, you need the power of the internet to make our dental business known to the target customer.
Digital marketing is the key survival strategy for any business including dental clinics. Stats suggest that over 37% of dental clinic businesses find it tough to find the right traffic and leads. Moreover, a higher rate of patients, over 77%, now use the internet to search for reliable dental clinics. There are around 88% of Google searches have the “near me” keyword.
If you aren’t into the digital marketing game yet, you certainly are losing on something big. However, it is still not late to get started with your dental clinic’s digital marketing with experts.
1) Does my dental clinic actually need a digital marketing service?
Dental patients are very considerate about choosing a dentist, until and unless it is an emergency. They aren’t in a hurry and take their time to research a reliable dentist. They seek referrals from their family and friends. Not to mention, they take the internet route, searching ‘best dentist near me” or “best dentist in (location)”. Another effective approach to searching for a dentist is to search on different social media platforms as well as YouTube.
If you do not have an effective digital marketing strategy, a high Goggle search engine ranking, an impressive social media presence, and a lead-catching website, your chances of catching the user’s attention are negligible. This means that attracting new patients to your business is tough to achieve the target.
As an expert dentist, you spend your time treating your patients with utmost care. But, what when you do not have new patients to treat? You may feel extremely helpless when it comes to marketing of your dental business. Moreover, with digital marketing becoming the most effective tool, things may appear more complex than ever. So, what do you do to get new patients for your business? Well, trusting an expert digital marketing service provider is the smartest decision to make.
2) Benefits of digital marketing for dental clinics
Digital Marketing helps dental clinics succeed online. Dentists can leverage the skills, knowledge, and experience of digital marketers to expand their business and attract more patients. Here are some proven benefits of digital marketing for dental clinics:
Expert digital marketers take your competitors into account when researching the various aspects of digital marketing for the dental business. The digital approaches taken by your competitors can help you define your success strategy.
a) Digital marketing for dentists is less expensive
If you are able to get hold of a credible online marketing services for dentists, you can get digital marketing for dental clinics at a very budget-friendly price. The digital marketing service is designed around your needs and hence they fit in your financial planning perfectly.
b) More effective
Professional digital marketers understand the pain points of your business and can work around them to achieve the ultimate business goal- more patients for the business. When customized for your business needs, digital marketing service creates distinctive results.
c) Easy to measure work
From social media response to visitors on your website and clicks on Google SERPs, there are several ways that we can measure the result garnered by the digital marketing service.
d) Learn from competitors
Expert digital marketers take your competitors into account when researching the various aspects of digital marketing for the dental business. The digital approaches taken by your competitors can help you define your success strategy.
e) Target the exact audience
The most important benefit of digital marketing is that it identifies your target audience and ensures that the message is delivered. You can connect with the right audience and ensure that you get the best response.
3) Proven digital marketing strategies for dental clinics
Digital marketing service providers are experts and they read and understand your business model to offer you the best digital marketing strategy to achieve your business objectives and goals. There are some proven digital marketing approaches for dental clinics that help them the most. This include:
a) Get a high-quality functional website
An attractive and functional website is your first step towards starting your online presence. It is a virtual address where your patents can find you, 24/7. With a website, you can achieve a range of business objectives such as:
- Allow patients to book appointments
- Allow patients to check services offered
- Showcase review & testimonials
- Provide online bill payment facilities
- Provide online chat assistance for effective communication
- Provide max information about the clinic, dentist, and services
Stats suggest that 90% of users judge a business as per the quality of the website. If the website is graphic-rich, informative, user-engaging & user-friendly, and eye-catching, you can expect more quality leads and great conversion.
b) Optimize your GMB profile
Google My Business profile is your digital business card. It has all the crucial information about your business and a key requisite to qualify as a Google credible business. With a digital marketing service provider you can:
- Add appointment link
- Give latest contact details
- Provide photos of clinic & staff
- Provide photos of “HAPPY CUSTOMERS”
- Showcase your reviews and ratings
c) Local SEO
Local SEO is one of the most recommended digital marketing strategies to target a wider range of audiences. Google rates Local SEO as a crucial way to market your business online in your local community. Most of the searches on Google are associated with search phrases- “best dentist near me” or “best dentist in (location)”. You can establish your business as a friendly local dental clinic that is easy to access and trust.
d) Content marketing
Content marketing is a very wide concept and includes several forms of content creation. The ultimate goal is to offer information to the patients, attract and convert them. Keyword-rich, Search Engine Optimized content helps businesses attract users by placing your content on higher SERPs. Content marketing is a great way to:
- Offer health tips
- Share latest dental news and information
- Educate your patients about common dental problems
- Give small solutions, remedies, etc.
e) Social Media Marketing
The user engagement on different social media platforms knows no bound. With an effective social media marketing strategy, you can easily target a wide range of customers and direct them to your business. Social Media Marketing helps you with effective Organic marketing and Inorganic marketing.
- You can share information about your business
- Create infographics and share
- Post video tutorials, testimonials and answers
- Create social media ads
f) Video marketing
Video marketing is the most effective way to connect and communicate with your target audience. With video content creation, you can show your patients your dental procedures and patient testimonials. You can make a more effective presentation of your skills and professionalism.
Video marketing is the best way to:
- Showcase patients testimonials
- Educational videos
- Dental procedures
g) PPC
Pay per Click is a great approach to boost your search engine ranking. With PPC, you can establish your lead-generating content and CTAs on top of SERPs. With the help of competitive keywords and expert placement, you can easily connect with your target audience.
h) Email marketing
Email Marketing is yet another practice to reach your target audience. You can create a rich database of customer emails and send them emails. The emails can be informative, educating the patients about your existing practice, services offered, new offers and discounts, new service, and more. A personalized email can garner great results.
