A culture that encourages the generation and application of your best ideas

Laboring in obscurity

Einstein wasn’t always a world renewed theoretical physicist.

Like many great inventors, he labored in obscurity, gained traction slowly and eventually was universally applauded.

In fact, he started his career working as a lowly clerk at the patent office. Six days a week, he would sit at a desk reviewing applications submitted by all kinds of inventors from around the country.

Naturally, the work wasn’t strenuous or intellectually demanding, but it was just repetitious enough, just foundational enough to give him ample time to daydream and contemplate the universe.

And over time, those idle daydreams led to his famous series of papers that coined the most famous equation that launched a scientific revolution that changed world history.

What did he do right? What conditions and contexts were in place that allowed him to thrive?

First, he had the freedom of working on something before the entire world was watching and waiting to see what he would do next. This relieved him of the pressure, expectation and urgency that often kills great ideas before they’re even born.

Next, he didn’t quit his day job to follow his dream, he simply folded it into his everyday life. Albert kept his hand in his craft, tinkering away at his passion stolen moments and borrowed time, thus staying in communication with artistry at some level.

Finally, there was zero attachment to what this idea could mean for him. It was just this thing he was fascinating by and curious about.

And so, the idea that changed everything originated in the mind of an person who had no intention of originating anything.

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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
scott@hellomynameisscott.com
www.nametagscott.com

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