Almost all of the mentioned brands share the exact same aesthetic/value in color, photography, font, tone, vibe, site, feed, followers, demographic etc.
I call it the new “VC aesthetic”.
At some point it should become clear to discerning customers that most all of these are formulaic highly VC-funded…
Namrata, this was a great read! I’m currently working on a web playbook and thinking about ecommerce strategy for my work and this has provided me with some excellent insight.