What is Douyin Makeup? A Guide to Trends, Looks, and Products

NanaCorner.com
5 min readApr 28, 2023

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If you’re curious about how long a makeup trend will last, just check out TikTok! Some makeup trends are only popular for a short time, but others are more long-lasting. Douyin makeup is one of those long-lasting trends that you might have seen on your TikTok “For You” page. It’s so popular that the hashtag has over 1.3 million views on TikTok.

Makeup artist Lewis Chia has made several Douyin makeup videos that have gone viral. He loves how Douyin makeup enhances your natural features while still letting them shine through.

Another makeup artist, Taylour Chanel, thinks Douyin makeup is great because it’s soft and gentle, which is different from the edgy, cool makeup trends we’ve seen recently. Chanel says that Douyin Makeup is answering a call that people are looking for in the beauty world right now.

What Is Douyin Makeup?

What Is Douyin Makeup?

Douyin makeup is a trendy makeup style from China that’s becoming more popular in other parts of the world, especially thanks to TikTok. The look is all about a natural, glowing complexion and uses shimmery eyeshadow, pink blush, and soft lips.

Some people have been confusing Douyin makeup with Korean beauty, but it’s important to remember that they’re different styles from different cultures. Douyin makeup was created by Chinese makeup influencers and emphasizes glittery eyeshadow and dramatic lashes, while Korean beauty uses a more minimal eye look.

Even though it’s a traditional East Asian look, people around the world are starting to take inspiration from Douyin makeup and make it their own. Makeup creator Kamille Gregory was curious to see how the style would look on her, and now she loves it too!

How To Do Douyin Makeup Step By Step?

This trendy makeup style from China is all about achieving a natural, glowing look. Here’s a step-by-step guide to help you get the Douyin Makeup look:

Step 1: Moisturize Your Skin

Start by prepping your skin with a moisturizer and sunscreen. The goal of Douyin makeup is to highlight your natural complexion, so it’s important to take care of your skin.

Step 2: Douyin Makeup Foundation and Contouring

Douyin Makeup Foundation and Contouring
Douyin Makeup Foundation and Contouring

Use a lightweight foundation or tinted moisturizer to even out your skin tone. You can also use a concealer to cover any blemishes or dark circles.

Step 3: Cheeks Pallete in Douyin Makeup

Pro Rose Flower Makeup Brush Foundation Powder Blushes Contour Cosmetic Brush
Pro Rose Flower Makeup Brush Foundation Powder Blushes Contour Cosmetic Brush

Apply a pink or peachy blush to the apples of your cheeks. Douyin makeup is known for its blush, so don’t be afraid to use a little more than you usually would.

Step 4: Eye Makeup Douyin

Eye Makeup Douyin

For the eyes, use shimmery eyeshadow in a neutral tone like champagne or bronze. Apply the eyeshadow all over your lid and blend it outwards towards your brow bone. Chia says, “The most important thing when it comes to Douyin makeup is: glitter! If you look at any Douyin makeup look, you’ll notice without fail that the model has either a glittery eyeshadow, eyeliner, or highlighter on. Glitter is the perfect product for adding dimension to the face in an eye-catching way that gives off a very fairy, ethereal, and almost doll-like look. ”

Step 5: Your Lashes

Your Lashes

Next, apply a few coats of mascara to your lashes. Douyin makeup emphasizes dramatic lashes, so you can use false lashes or lash extensions if you want to go all out.

Step 6: Use Sheer Lipstick

Use Sheer Lipstick

For the lips, use sheer lipstick or lip gloss in a natural pink or peach tone. You can also blur the edges of your lips to create a softer, more natural look.

Step 7: Setting Powder

Setting Powder

Finish off your Douyin makeup look with a light dusting of setting powder to keep everything in place.

There you have it! Douyin makeup is all about enhancing your natural beauty, so don’t be afraid to experiment and make the look your own.

Douyin Makeup Looks Examples

Just like any other beauty trend, there are endless possibilities to make Douyin makeup uniquely yours. As we’ve seen with other popular beauty looks, many creators are taking inspiration and putting their own twist on it. If you’re looking for ideas on how to get started, keep scrolling for some Douyin makeup inspiration.

Douyin Makeup Looks Examples
Douyin Makeup Looks Examples
Douyin Makeup Looks Examples

Where To Buy Douyin Makeup?

To achieve any amazing look, having the right tools is crucial. While you can use any makeup products you have on hand to start, there are a few key essentials that can take your Douyin makeup to the next level, such as a blush in a rosy shade, a glittery liner, and a lip gloss with some shine. Check out some popular Douyin makeup products at Nanacorner.com.

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