Calm is profitability. Calm is protecting people’s time and attention. Calm is reasonable expectations. Calm is about 40 hours of work a week. Calm is ample time off. Calm is smaller. Calm is a visible horizon. Calm is meetings as a last resort. Calm is contextual communication. Calm is asynchronous first, real-time second. Calm is more independence, less interdependence. Calm is about sustainable practices that can run for the long-term.
On-demand is for movies, TV shows, and podcasts, not for you. Your time isn’t an episode recalled when someone wants it at 10pm on a Saturday night, or every few minutes in the collection of conveyor belt chat room conversations you’re supposed to be following all day long.