Don’t sell anything.
How can we help the business owner not to sell, not to advertise, but rather, become part of the community, and show and offer value?
Best way to sell something: don’t sell anything. Earn the awareness, respect and trust of those who might buy.
— Rand Fishkin, CEO and Founder, SEOmoz (@randfish) February 10, 2012
So much of what we read about marketing gets stuck on vague notions of “deeply engaging conversations” and blah, blah, blah…
How about a little show and tell? Sharing stories that matter? Showing the humanity within the business?
So many want a shortcut, when the value is clearly in investing oneself.