Marketing In the Era Of the “scroll”

As a marketer, you do not even have 5 seconds to make an impression or to convey a message on a newsfeed in the era of the “Just scroll by”.

We’re marketing in the era of the newsfeed.

We’re marketing in the era of “Oh, this is boring. Let’s move on”

We’re marketing in the era of whose got my attention or which ad can I trust.

People never gave a sh*t about companies, but today, it’s worse.

But here is the good news: People idolize and trust influencers and their friends like never before.

What can I gain from this “good news?”

You can leverage influencers and friend suggestions.

and you can do this by giving incentives.

Give influencers an incentive to talk about you.

Give friends an incentive to talk about you.

We call this reality distortion.

#MARKETINGINTHEIDONTCAREERA

If you are running an ad, remember you have less than 5 seconds to make an impression and catch their attention. Focus on giving value and gaining their trust.

Don’t just hope that people will just click and buy. Yes, ads still work but it is a lot harder.

Remember that for next time.