The British Royal Family and Social Media

Lexi Naone
Jul 26, 2018 · 6 min read

The British Royal Family includes more than just Queen Elizabeth II, Prince Philip (The Queen’s Husband), Prince Charles of Wales, Camila the Duchess of Cornwall, Prince William, Catherine the Duchess of Cambridge, Prince George, Princess Charlotte, Prince Louis, and Prince Harry and Meghan the Duchess of Sussex. The Queen has three more children after Prince Charles, Princess Anne, Prince Andrew, and Prince Edward, including her grandchildren and great-grandchildren.

Unlike any other member of the British Royal Family, Prince Andrew and one of his daughters Princess Eugenie have a personal presence on social media. The Duke has his own verified account, run by a royal staff member. Princess Eugenie’s account was opened earlier this year and is run entirely by her, similar to her mother (Prince Andrew’s ex-wife).

The Duke’s account is similar to the three main accounts that the Royal Family has. It is an update on the work he is doing.

But includes official announcements, for example, the engagement of his daughter Princess Eugenie.

While Princess Eugenie’s account first went public on International Women’s Day in 2018. In her first post, talks about wanting to use her voice to share important causes.

This is unlike the spotlight members of the Royal Family. They have a different presence on Twitter, Instagram and Facebook. The online presence of the Royal Family is with the use of three accounts: Kensington Royal, Royal Family, and Clarence House. People around the world are intrigued by and love the Royal Family, watching the work they do. These accounts keep them involved with the public and up to date with modern times on social media.

The Kensington Royal account uses Twitter and Instagram to keep fans up to date. It’s the account of Prince William and Catherine, and Prince Harry and Meghan (aka The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex). Kensington Royal gives people updates on the William, Kate, Harry and Meghan and their royal foundation and the work they do, official announcements from Kensington and of course updates here and there on the royal children.

As news broke on the Kensington Royal account in November that Prince Harry and Meghan Markle were engaged, the world began to wonder what Markle would do with her career and life in the spotlight. According to ABC, Markle scaled back her use of social media when her relationship with Prince Harry got more serious. In April of 2017 (before the engagement), she deleted her blog, The Tig. In January, she officially deleted her social media accounts. A royal source told ABC, “Ms. Markle is grateful to everyone who has followed her social media accounts over the years. However, as she has not used them for quite some time she has made the decision to close them.”

The Clarence House account also uses Twitter and Instagram keeping fans up to date with Prince Charles of Wales and Camilla, The Duchess of Cornwall. While the Royal Family account provides updates on Twitter, Instagram and Facebook about the Queen and other royal family members.

The Royal Family account seems to be the main account for the entire family. Just going through their posts, the majority seems to be retweets from the other two verified accounts. The use of Instagram stories on all three accounts surprises me. Because so many of their posts are so official, you would expect the same from the stories, but they seem less professional with the use of emojis and boomerangs.

Prince Harry told an audience at an event for the One of Us mental health campaign, “People are spending far too much time online and it’s like a mental running machine that they can’t get off.” But with the help of their social media expert, Prince Harry and other members aren’t having to worry about posting and keeping up with social media. And Prince William made a similar comment according to People, “There is a sense of being on call 24/7 through social media, and the subsequent strains this can have on relationships, home life and, ultimately, a child’s sense of their own self-worth.” So it’s safe to say that both Princes feel that social media takes a toll on the day-to-day life, making it hard to believe that Prince Harry would have a secret account.

There were rumors in 2012, following Prince Harry’s Las Vegas naked photo scandal, that he was present on social media under the alias Spike Wells. People believed it to be him based on the few photos of someone who looked like the Prince and his extensive friend list of British socialites. People believed Spike to be the Prince because his nickname was Spike. There has been no confirmation or official proof that Spike Wells was in fact Prince Harry but it remains to be a theory.

The use of the official accounts, makes it easier for the Royal Family and their followers to get the most accurate announcements and updates. And the official accounts, makes it easier for the Royal Family to keep their lives private in some circumstances, even though they are one of the most famous families in the world. Their social media expert keeps their posts clean and proper to keep the image of the Royal Family.

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