NapoleonX Newsletter — January 3, 2018
Dear Napoleonians,
I hope you enjoyed this Christmas break and that you are ready to start this brand New Year 2018. All the best for you and your families, may this year fulfill all your dreams and beyond. We are glad to announce that so far more than 2,000 people have been whitelisted and ready to participate once the ICO opens. This figure is growing nicely everyday.
We have not rested a lot on our side during this break as after the presale, it is our duty to make this ICO a success to payback the trust you put in us. In our last newsletter, we mentioned a substantial marketing plan (25% of the fund raised during presale) that we would implement for the ICO. The aim is not to simply spend money on advertising but to spend money wisely and where ROI is optimal.
We kick started this ambitious program just before Christmas and have on boarded a big marketing army between Christmas and New Eve, which was challenging given the quiet period. We have already started deploying smart marketing tools, drawn a marketing plan, initiated a lot of contacts to help us optimize our budget and started producing brand new marketing materials that will be helpful during this upcoming campaign. For example, our website will be revamped to make it more attractive and a new short video on the project will be produced.
Implementing this ambitious plan during this period is a quite complex project. In order to make sure everything will work smoothly and seamlessly for contributors during the ICO we are completely revamping the onboarding process, which was not optimal for the expected volumes. This process is also linked to our website that we are completely revamping as well. To ensure an outstanding experience to our contributors, we decided to postpone our ICO until the 22nd of January. It will run until 28th February 2018.
The NaPoleonX team has not only been busy on the marketing part: First, we issued the NPX tokens during the Christmas break for early contributors to compensate for this delay. Second, we have already started to hire a firm to assist us in submitting our asset management license with the French regulator to avoid delaying the launch of the first DAFs post ICO
After consulting with you, we have taken the following decision for the ICO:
1. Introduction of an additional cap of 15 million EUR that will reduce dilution following the sharp rise in ETH
2. NPX token price reduce from 0.01 ETH down to 0.001 ETH and number of tokens adjusted accordingly (now 95 million NPX tokens max supply)
3. The min contribution for the ICO will be reduced to 0.3 ETH, 0.05 BTC and 750 EUR
At last, we are preparing a nice surprise for the ICO itself, but you will have to wait a little bit to get this news.
Remember that you can have a nice review of our project by
here, and we are very glad to have been selected among the top 5 ICOs to invest in by (here).We will be traveling in the next few weeks to present our ICO in various conferences. You can stay in touch by going on our website. We will organize an event on our own in Station-F, the largest start up incubator where we have been located for the last 6 months.
Stephane IFRAH, CEO NapoleonX
