EMP

4 min readSep 20, 2018

What is EMP:

EMP stands for Every Media blockchain Platform. The Communications revolution, attention economy, which was brought about by Internet and mobile phones completely changed our communication structure. A few huge media platforms were not huge in the beginning but evolved into a few huge media platforms due to the Matthew effect (A network effect that can be explained by the gap between the rich and the poor). Many social problems caused by these functions began to be pointed out. British weekly magazine, Economist, referred to these technology firms as ‘BAADD’ and explained their characteristics. ‘BAADD’ stands for big, anti-competitive, addictive, and destructive to democracy. A few examples of these huge problems include economic inequality due to exclusive distribution, biased information delivery and abuse by few organizations, personal information leakage, personal information infringement, and digital addiction,etc…Thus Every Media blockchain Platform is born to address these issues, by creating a new ecosystem that offer fair compensations and rewards to all parties using the platform, and to allow anyone to develop application services on top of EMP.

EMP Ecosystem: People and Coins

The ecosystem assets consist of three basic coins: EVE, ADD, and EXP, as shown below

Content creators:

Main agent of content production such as press companies, writers, influencers, bloggers, etc.
Expose content and monetize with other users’ rating
Form a virtuous cycle structure of continuous high-quality contents production

Contents Consumer

Any reader, consumer who sees, shares, and evaluates content.
View, rate, and share contents to earn rewards.
Formation of a virtuous cycle that promotes the dissemination and consumption of high quality contents.

Advertisers

An online advertising participant targeting traffic to contents.
Maximize advertising effectiveness with targeted AD execution without third-party intervention.
Increase efficiency of advertising business operation with reasonable fee.
Background formation of a virtuous cycle through advertising expenditure in exchange for transparent advertisement operation.

Token Distribution: EVE Coin

EVE coin (hereafter called EVE) is a basic coin that is traded within the platform and is a liquid asset that can be bought or sold at a cryptocurrency exchange market. It is free to send EVE to others through the wallet’s address which is provided by the platform. EVE can be combined with AD & DATA (hereafter referred to as ADD) coins by a fixed ratio (1:1) and can be changed into EXP.

Coin Creation

Start with 100 million and 10% inflation, then reduce the inflation by 0.5% per year, and later keep the inflation at 5%. (Creates about 210 million after 10 years)

Distribution — The Flow of EVE coin within the Ecosystem

Content Creator: Out of 60%, give 50% in EVE and 50% in EXP -
Comment Reward: Out of 10%, give 50% in EVE and 50% in EXP (contribution level differs based on the 18 time sequence) -
Recommendation Reward: Out of 15%, give 50% in EVE and 50% in EXP (contribution level differs based on the time sequence) -
Witness Reward: Give 5% in EXP — EXP
Interest: Give 10% of coin creation in EXP by EXP hold rate

Use of Fund

Selling 30% ICO Tokens

30% of tokens which are created based on the token distribution plan stated above are sold across 3 phases.

EVE sale summary

- Token name: Every Media Coin

- Sign: EVE — Type: ERC20

- Price: 1 ETH = 2,000 EVE

- Soft Cap: 110,000 ETH

- Donation method: ETH

- Total issued tokens: 1,000,000,000 EVE ICO will be conducted in pre-sale, main sale, and private sale.

Private-ICO

- Hard Cap: 50,000,000 EVE

Pre-ICO 2018.09.17 8:00:00 (UTC+0) ~ 2018.10.16 14:59:59 (UTC+0)

- Price: 1 ETH = 2,200 EVE

-Hard Cap: 100,000,000 EVE

-Personal Min. Donation Amount: 10,000 EVE

- Personal Max. Donation Amount: 1,000,000 EVE

Main-ICO TBD

- 1 ETH = 2,000 EVE

-Hard Cap: 150,000,000 EVE

-Min. Donation Amount: TBD

- Max. Donation Amount: TBD

EMP Roadmap

2017

Idea (Dencentralized Media Platform) Born

March 2018

Decentralized Autunomous Journalism Organization Concept Born & Media Business Market Research

April 2018

Starting Writing the White Paper, MOU(Subdream Studios in Silicon Valley, USA)

May 2018

Establishing DAJO (Decentralized Autonomous Journalism Organization)

June 2018

TJNT Foundation(Nonprofit Organization), EMP White Paper First Draft Release)

July 2018

MOU for Establishing DAJO (Nordic Chinese Times), MOU for Establishing DAJO(Kukminllbo) MOU for Establishing DAJO (ETNews)

August 2018

MOU for Establishing DAJO(Herald), ISO27001/GDPR International Standard Verification Acquisition, MOU (Fly HIgh), EMP White Paper V1 Release, EMP Private Sale Open

2Q 2019