e-Cigarettes, payday loans, and prostitution — is no advertiser too seedy for Wolves?

Today Wolves announced a sponsorship deal with pay day loan firm - ‘The Money Company’. I’m sure some see this as a reflection of the commercial realities of modern football (although Bolton fans managed to get their club to drop QuickQuid as a sponsor). But to me, there’s something very grubby about the sponsorship deals and even the print advertising that the club has chosen to run.

At the moment we have the dubious honour of being the first club in the country to advertise vapour cigarettes. The long term effects of vapour cigarettes aren’t known. If we see a pattern similar to the one with tobacco-related illnesses and people start dying- then I worry about having an ‘official Wolves partner’ brand of e-cigarette.

With today’s announcement of a sponsorship from The Money Shop, I’m struggling to see how this kind of advertising fits in with the club’s attempts to cultivate a community and family image.

Only two years ago Wolves were nominated for ‘Family Club of the Year’, something of which I am sure a lot of the club were justifiably proud. So why then, is the following advert currently displayed in the Billy Wright Stand?

I am struggling to interpret this advert as anything other than the kind of sleaze you’d expect to find in a Soho phone box. But no, it’s actually on display at the top of the staircase in a stand named after one of the club’s heroes. A Wolves and England great.

What would Sir Jack Hayward think if he saw an advert like that in a stand bearing the name of his friend Billy Wright?

There seems to be one policy for the commercial team at Wolverhampton Wanderers and that seems to be — ‘just take the money’. The product and the possible harmful effects of it don’t matter. Just take the money.

It doesn’t matter if the product could make you ill. It doesn’t matter if it’s a company that has been fined £15 million by the Financial Conduct Authority or slammed by the advertising standards authority for ‘irresponsible advertising’. And it doesn’t matter if an advert has been pulled for indecency elsewhere.

Maybe next year we can run some ads for arms traders or the local crack dealer. Maybe we can be the first club in the country to develop our own range of Legal Highs? As long as they throw a couple of quid towards signing the next central midfielder, who cares right?

I don’t think we’re going to win that ‘Family Club of the Year’ award any time soon.

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