China e-commerce digest 14/09


Top 12 cross border e-commerce platforms meet at CCEE summit (organized by CIFnews). UMKA(RU)、Paytm(INDIA)、Shopee (SOUTH EAST ASIA TAIWAN)、Lazada(SOUTH EAST ASIA)、kilimall(AFRICA)、linio和Mercadolibre(LATIN AMERICA)、Cdiscount和Fnac(FRANCE)、overstock (US)and Daraz (SPAIN).

UMKA — new Russian e-commerce dragon. Many people still cannot understand what UMKA is doing on the market and if it is a new e-commerce platform or not. But as they say, only 30% of applications were verified to have a store on UMKA. Experts believe this platform stands for high business volume, high profit, highly-experienced sellers. One seller said he got more than 10.000 orders within 24 hours (during one of the platform’s sales campaigns).


Main tendencies for sellers to pay attention to before hot season:

1.customers go back to their old buying habits , so remember what was selling best 1–2 years ago.

2.customers start the buying season earlier and earlier, get ready for that.

3.three main gift purchase periods:

Beginning of November till cyber monday (11.27)

Bounceback Tuesday and Black Friday

Christmas period

4.more and more customers purchase from their phones during the weekend

5.two main buying habits for 2017: Click & Collect and Click & Ship


Google trends visualizer