Revolutionize the business-customer relationship with e-receipts.

Nasim Binnur
Jul 25, 2017 · 2 min read

With the growth rate of the population, it was bound to happen. The strong relationship between businesses and customers has quickly become nonexistent. In present times, big businesses advertise and communicate to their customers through social media and other internet channels. However, most businesses, whether international or local, have lost personal touch with their customers.

According to a recent PwC survey, “39% retailers ranked ‘Ability to turn customer data into intelligent and actionable insight’ one of their greatest challenges.” Most consumers love to know about new deals and specials, but they do not like to see it while they are on social media or browsing the web. The world needs a new channel of communication.

Imagine a platform where the retailer would be able to contact mass audiences in a personalized way and their customers would not be bothered. In fact, a recent startup that was born in a European accelerator has solved this exact problem. Their solution- digital receipts.

Our world is becoming more and more paperless everyday. Why do we still use paper receipts? They are a story of the past. You may be thinking that you can receive email receipts or just decline a receipt, but people hate giving their email address to hundreds of stores everyday. Also, how will people find the exact receipt in their inbox when they have hundreds of emails.

Sweasy facilitates the communication between businesses and customers. The diverse Sweasy team conceived an innovative approach by using digital receipts. Customers will be able to receive their receipts digitally with just a click of a button. With that simple action, they will be able to get many features like storing their receipts online, sharing receipts, exchanging products, and having an automatic summary of their spending. On the other hand, the retailers will be able to communicate with their customers through a web platform in a very personalized manner. They will get data that no other channel can provide in such detail.

The beauty of Sweasy’s approach is the simplicity of their interface and that customers will not be bothered by the retailers messages because they can choose whether to see push-notifications or not.

Do you think we need more paperless solutions?

For more information about Sweasy, visit their website, Facebook page, & Twitter

Written by

Data Analyst Intern at UC Berkeley Student Affairs

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