Instagram was for your best self, Snapchat for everything else. Now? ¯\_(ツ)_/¯
Washington Post
25234

I believe in diversification and in a fact that US consumers prefer simplicity over a ‘one-app-has-it-all’ approach that is so common in China. That said, I don’t see how in the short-term perspective new Instagram features will help it outplace competitors and attract new users (read, younger generations).