Questioning My Great Mentor About His Market

Natahlia Lee
Nov 7 · 2 min read

This week I will be posting my interview questions with my mentor about his Market. I interviewed Samuel Mangakahia. He is an Entrepreneur, he has a business where he carves Polynesian designs on Ukuleles or Guitars. He has had the opportunity to work with mentors such as Rangi Kipa, who is a well know maori artist and Jeff Merrill

Sam was born and raised in Australia and comes from an artistic background. He is the owner of Hamiora, which is his ukulele business. He studies Graphic Design at Brigham Young University Hawaii. He won an Entrepreneur Competition “Empower your Dreams” and has made appearances on Television for his amazing craft.

Interview with Samuel Mangakahia:

· How big is your market and what area of the market are you currently focusing on?

At the moment Oahu is my market, market area is a milliion, My market is 0.03% of 1 mil, so 30000.

· What do you feel is the most important innovation happening right now for your industry?

Not physical but the aesthetic of ukulele, the social market ability of customized instruments is growing interest in the industry.

· What other products and services are similar to yours and how are you competitive?

No competition, maybe people on Etsy. No one does what I do, maybe like home-craft people.

Samuel Mangakahia is a great example of hard work and passion, and the success he has made is proof of this. Check out his Instagram, Website, Facebook and Youtube channel for more information.

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