Natalia MendlPersonalization: “Relevance for me”If a brand identifies us as a unique individual, and offers us the products and services we need, in the way we need them and with the…Sep 6, 2020Sep 6, 2020
Natalia MendlSimple & Convenient: “The end of More”What similarities can we find between the Marie Kondo effect, the nordic mentality revealed by the “less is more” slogan (Scandi Beauty)…Sep 6, 2020Sep 6, 2020
Natalia MendlInclusion & Diversity: “No more models”Historically, beauty brands have targeted a particular model of person: White female, aged 18–35, with no specification as to culture or…Sep 6, 2020Sep 6, 2020
Natalia MendlHealthy Lifestyle: “Wellness is the new luxury”Until 2019, a healthy lifestyle could be regarded by some as a fashion trend. Not anymore. We are becoming increasingly conscious as to…Sep 6, 2020Sep 6, 2020
Natalia MendlSustainable & Ethical Living: “Make the right choice, change the world”Sustainable & Ethical Living: “Make the right choice, change the world”Sep 6, 2020Sep 6, 2020
Natalia Mendl5 MEGATRENDS to closely follow up in the Beauty IndustryI’m an industrial engineer from Argentina, who has been working for 8 years in the beauty and personal care industry. After I finished my…Sep 6, 2020Sep 6, 2020
Natalia Mendl5 MEGATENDENCIAS a seguir de cerca en la industria de la Bellezadescripción de la industria del cuidado personal y la bellezaJul 2, 2020Jul 2, 2020
Natalia MendlVida Saludable: “El bienestar es el nuevo lujo”Ejemplos de lo que está pasando en la industria de la cosmética con la vida saludableJul 2, 2020Jul 2, 2020
Natalia MendlSustentabilidad y Ética: “Elegir bien para cuidar el mundo”Ejemplos de lo que está pasando en la industria de la cosmética con la sustentabilidadJul 2, 2020Jul 2, 2020
Natalia MendlInclusión y Diversidad. “No más modelos únicos”Ejemplos de lo que está pasando en la industria de la cosmética con la inclusión y la diversidadJul 2, 2020Jul 2, 2020