And why your marketing strategy needs both. — Content, content, content. We see it everywhere. We hear it all the time. And we know it’s the most important part of a digital strategy for any business — whether you’re a solopreneur, small business or established industry player. With the spotlight on content in the last few years, copywriting…

You don’t need to work harder — you just need to focus — So, you got up at a decent hour. Made your first cup of coffee. Even swapped the sweatpants for some ‘regular’ clothes. You sit down, ready to work, and… hit a wall of brain fog. You just can’t focus. Your mind starts wandering anywhere but the task at hand. Wondering…

It’s possible — but you need to play your cards right. — Picture this: you’ve spent the last four years of your life poring over textbooks, pulling all-nighters to finish essays, and sitting nerve-wracking exams in overcrowded halls. Your student debts are lurking in the corner of your bank statement, gathering interest each quarter. …

Yeah, I still miss working in coffee shops. — When it comes to getting into a creative flow, some people can only work in a specific place. In my last semester in college, I took a creative nonfiction writing class. The lecturer, a professional writer, could spend hours talking about the only place where his creativity could run free…

And why you need to diversify your bookshelf. — Let me start out by saying: anti-racism work is not a trend. It’s not a hashtag to be shared one week and forgotten the next. It’s not a cultural moment or a memento of 2020. …

A five-step formula for lasting, credible success — In almost every career path, there’s a crossroads moment. It might be obvious at once: the moment you are passed up for a promotion or realize you’re up in the next round of lay-offs. It might be a lot more subtle, like the gradual realization that your work is no…

Redefining the essentials that make a house a home. — I have something to confess: lately, I’ve developed a tiny obsession. Or more accurately, a massive obsession with tiny houses. I couldn’t even begin counting the number of tiny house tours I’ve watched on YouTube over the last few weeks. …

Especially if you’re a graduate in 2020. — There’s no way around it: the job market is really tough right now, particularly for new graduates. While the graduate job search is never an easy feat, this year’s graduates face greater challenges than ever. All the negatives are amplified: the competition, the job scarcity, the practical difficulties in getting…

Where can we flee when there is nowhere to go? — Since we’re around six or seven weeks into quarantine at this point (is anyone still keeping track?) the novelty has well and truly worn off. High spirits have dissolved into Groundhog Day mentality. Over the last few days especially, I’ve been filling an itch to escape this new version of…