Building Your Website

One of the most important parts of freelancing as a photographer is having a website. Your website will be the port of call when a potential client or agency comes across your name — and you want this to be a great representation of your work.

First of all, you need to find a host in which to have your website — there is a few options listed at the bottom of they page — but it’s really down to personal choice. These hosts offer free website hosting, but also offer upgrades such as an email linked to the website, personal control over a domain and cloud storage space. If you’re planning on working as a freelancer, then having a linked email and a domain is a good consideration. You can normally pay for this through monthly or annually subscriptions.

Decide how you want to portray yourself. What kind of work do you want to make? What kind of work do you make? Keep your website well structured, with separate pages/galleries for different styles and bodies of work. Have a small about section, with some information on your education and professional work — this is a great place to list exhitibions and awards you have been involved in/granted.

Some photographers have a ‘work in progress’ section which often works well — it shows your potential client that you’re actively making work and being creative. You can often password lock certain pages, so if you decide you’re not ready for the world to see your current practice, but would like to show it to an agency or client, its a great way to keep it public yet still private.

Its also possible to include links to your Twitter and Instagram through your website. The more platforms you are spread across, the quicker you will be getting your name and your work out there. Consider contacting other Twitter and Instagram accounts that support photographers — especially for ‘takeovers’. This means the account will share your work, name and links to your website as to help get your name out there.

And finally, keep your website simple. Less is more. You want it to be clear and concise, and easy to navigate. The stronger your website, the stronger you look as a professional freelancer — and this is key to getting work.

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