Published inBootcamp·PinnedSystematic decision-making and extreme clarityI’m publishing something that I used throughout my 6.5 years at Meta. It transformed how I approach decision-making during moments of crisis — and beyond. You can use this approach to make system decisions, data decisions, design decisions, decisions on technical architecture, policy decisions etc. …Product4 min readProduct4 min read
Published inArtificial Intelligence in Plain English·May 257 new ways content designers can lead in an AI-forward futureThis is a companion piece to my recent blogpost, 6 reasons why generative AI, LLMs and tools like ChatGPT and Midjourney won’t replace content designers. Over on LinkedIn, that blogpost sparked a lot of responses along the lines of: “You’re kidding yourself if you don’t think it’ll affect us” “It’s…AI3 min readAI3 min read
Published inBootcamp·May 246 reasons why AI/LLMs won’t replace content designersI’ve seen some chatter about how ChatGPT might replace content designers, and I want to debunk it and give other content designers a reference point. Here are 6 reasons (probably an incomplete list) why it’s not our time to go: Part of content design is about understanding the facts. These…Content Design2 min readContent Design2 min read
Published inBootcamp·Updated Feb 15What I’ve learned after 6 months of freelancing — and how I might do better in the nextMy 3-month reflections kickstarted some super-interesting conversations, so I’m going to keep sharing periodically. What I’ve learned Familiarity is comforting. …Freelance3 min readFreelance3 min read
Feb 10A principled approach to transparencyAs designers, it’s on us to represent what our teams are building and make it make sense to the user. …Content Design2 min readContent Design2 min read
Nov 18, 2022What I’ve learned after 3 months of freelancing — and how I might do better in the next 3I went freelance at the end of August, for the second time in my career. First time around, I took on full-time freelance content design projects that just kept getting extended. …Freelance3 min readFreelance3 min read
Published inStartup Stash·Nov 17, 2022Building integrity by design: what I’d do if I were a start-upHaving spent the last 5+ years of my career trying to improve integrity systems, services and user experiences at a tech giant, I’ve been reflecting on the things I’d do if I had the benefit of working at a start-up and thinking this through from scratch. This post documents important…Trust And Safety3 min readTrust And Safety3 min read
Sep 15, 2022Designing content for behavioural change: a frameworkI’m sharing my tried-and-tested framework on how to design products and services for behavioural change. It’s applicable to all types of behavioural change, though my experience is connected to real-world problems—for example things relating to health, education, bullying and hate speech. I always look at this framework alongside Figma, and…Content Design2 min readContent Design2 min read
Sep 14, 2022Content design patterns — revisitedEarlier this week I revisited an old post of mine (from Jan 2016!) about content design patterns. By ‘content design patterns’, I mean words, phrases, sentences or sentence structures that get reused across multiple use cases, likely by multiple teams. I noted in that original post that not many people…Content Design3 min readContent Design3 min read
Sep 13, 2022Coaching and mentoringFrom today, I’m offering mentoring and coaching services! Email me to start the conversation. Coaching and mentoring is something I’ve found extremely rewarding while working in-house, and I’d like to keep that going now that I’m freelance. Over the last 10+ years I’ve coached product managers, product designers, UX researchers…Coaching2 min readCoaching2 min read
