Content marketing: a startup’s mantra for success

There are two things that a startup must absolutely nail: their product, and the marketing of this product. If these two are neglected, business will be short lived.

Since 1985, when John Deere released the magazine The Furrow, content marketing has been one of the most effective business strategies for a startup to employ.

Content marketing can be considered a subset of inbound marketing, which focuses on creating content that leads the customer directly to the product. And for cash-strapped start-ups, content marketing is a great option because it drives better ROI on investment. According to business2community.com, content marketing is 62% cheaper than conventional methods of marketing, and generates three times the leads. What’s not to love?

Content marketing is also a powerful strategy because it drives brand recall — if customers find your content useful, when they need a product that provides a solution to their problems, they will come to you. Research shows that 65% of customers research a product online before they buy it — and if this research leads to your content, then you can build brand loyalty online that will result in your customers always coming back to you.

When your marketing becomes value-driven rather than product driven, you are engaging in meaningful content marketing. This will attract customers because it makes them feel valued.

Content marketing is a strategy you cannot fail to consider.