Ever had one of those days where everything turns pear-shaped? Curve balls being thrown at you left and right, throwing you off guard. You know what I’m talking about. We’ve all had those days. And if you are like me, they make you feel most uncomfortable. I hate those kind of days.

I like to be organised and in control. For every project, every event or presentation, I like to be prepared. And I do this because through organisation, you leave little room for error. No room for those uneasy situations and complete meltdowns. Contingency planning is key to retain…

If you aren’t using a referral strategy in your organisation, you may be missing out on a powerful channel that can drive new business and strengthen the relationships you have with your customers.

Referrals and recommendations are proof points that build up your business and brand credibility. When people are considering a new service provider, seeking a new restaurant to eat at or which hotel to stay at, it is not uncommon to ask others for recommendations.

Today, both social media and a quick google search is incredibly powerful to the consumer who wants to trust in a product or…

Someone once said ‘data beats emotions’. Heard that before? I certainly have with many strong leaders I’ve dealt with in the past, many of which believed that all decisions should be completely data based. After taking a mental beating on the absolute power of data in decision making, I came to realise that it’s not the only position you should have.

Years ago I had an inkling of a shoddy practice taking place. For months and months, I kept pushing down a nagging curiosity and dismissed it as pure anxiety. I was overreacting. My gut was doing loops and I…

A look into generational cohorts and their propensity to trust in an online or offline environment in the search and purchase of software.

The uniqueness of generational cohorts has always peaked my interest. As a marketer, there is definite value in understanding each cohort to drive more meaningful marketing campaigns and sales strategies that cut through. In the world of technology, software is simply a digital product. It can be something that is installed on your local computer or server, or a platform you access in the cloud. Either way it requires some form of technology acceptance by the consumer.

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On average, Australians spend around 40 hours of their week at work. It’s not unusual then that this amount of time far supersedes the time you spend with your own family, awake. Based on that assumption, it is really important that you enjoy the company of your workmates, right? Because they do end up becoming your family away from home.

The challenge of team leadership

Now I can say that nothing I learnt at university could ever prepare me for team leadership in a commercial sense. For me it has taken a number of years to hone my management skills…

When your team spends its days, weeks and even months seeking permission before executing on the simplest of tasks, you know you have a problem. Up go the red flags and the rumblings of unrest.

A recent post shared by John James (marketer and revenue growth specialist) outlined one question that he would ask if he ever went for another Marketing Comms role. “How many individuals need to approve each piece of creative before they go live?” “The higher the number, the more you don’t want to work there”. …