Just yesterday I landed my first official UX design job since I quit my engineering career 6 months ago. A UX job that until yesterday morning, was only a dream. Literally, a dream. Every day I’d think, “imagine, imagine if you got that job. How incredible it would be. How incredible it would feel. All you’ve been through, all you’ve sacrificed.” I had allowed myself to want something so badly for the first time in my life.

Just 6 months ago I was working one of those jobs everyone complains about—the day jobs in offices that pay well but drain the life out of you. …

After a week of conducting a design studio with fellow UX thinkers for an app feature integration, I discovered something we could have done better. Only upon reflection had I figured out why I found myself uncomfortable with the decisions we were making in the studio, despite how thorough or consistent our findings were from our user research rounds.

As the empathetic UX designers that we believed ourselves to be, we were thinking for the user at times where we should have been testing on the user. …

Good UX is all about supporting your decisions with user research and thorough insights. So how could my prototype — and all of the data and ideation behind it — be communicated to my class in under 4 minutes?

I practiced, and practiced… and practiced. I deleted a dozen slides of information from my presentation. And almost all the words. I made each slide easy to take in within seconds. Essentially, I UX’d my presentation.

Yes, this is a retrospective on a UX design project I did at General Assembly, like many before me — but it’s not about the way I followed a taught process — it’s about how I innovated the way it was communicated. From challenge comes progress. 4 minutes was a challenge, and here I am to share the things I can pass onto you.

Animations used to explain how my prototype was driven by user research insights


I’m not talking about working fast — I’m talking about communicating the most with the least amount of words. Visuals are powerful, especially with carefully chosen animations that, for example, isolate any one idea at a time. Focusing the audience on a single point allowed me to hold their attention as I told my story.


Natasha Jahchan

UX/UI Designer

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