How to brand your startup

Natasha Lytton
Oct 11, 2018 · 1 min read

I had a lot of fun talking through some of my experiences building startup, and more established, brands on the Seedcamp podcast.

In the startup world, especially, the focus on short-term growth often means that investment in longer-term elements, ie brand, fall by the wayside. Whether a startup or trillion dollar business, you should never stop investing in your brand.

As promised in the podcast, I’m also sharing a really simple deck with steps to help you think about how you frame your own brands and how to tell great stories along with examples of brands who nail purpose and some who miss the mark.

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